DigitalPilot | The Attribution Platform for B2B SMBs

The Attribution Platform for B2B SMBs

Which campaigns actually drive your leads?

Stop guessing on marketing. DigitalPilot connects your ad spend to real pipeline. See exactly which campaigns work.

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Proudly Canadian - trusted by 100+ businesses

Be part of 100+ businesses growing with DigitalPilot to boost brand recognition and accelerate growth.

Built for In-House B2B Marketing Teams

Visitor Intelligence

Identify anonymous website visitors by company, enrich each account with firmographic context, and monitor behavior like page views, engagement, and visit frequency.

Lead Center

Attribute conversions and account activity to the right source, campaign, and channel so your team can optimize spend with confidence.

Form Builder

Launch embeddable forms that capture qualified leads and tie each submission back to company profiles and campaign data.

MCP Server

Connect DigitalPilot to Claude AI to manage campaigns and measure account-level performance from click to conversion.

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The Attribution Problem

Only 21% of B2B marketers can measure ROI with confidence. Are you in the 79%?

The Guessing Game

You spend $5K/month in advertising. You get leads. But you don't know if those leads are actually from the ads.

Wasted Budget

Half your marketing budget is wasted, but you can't tell which half. You keep spending on campaigns that don't work.

Wrong Decisions

Should you double down on LinkedIn? Try Google Ads? You don't know. So you make decisions based on feelings, not data.

No Proof

Leadership asks: "How much revenue did marketing drive?" You can't answer. You lose budget next quarter.

Here's How DigitalPilot Works

You run campaigns anywhere

People click your ads and visit your site

We identify which companies visited (by IP)

We connect them to your original campaign

You see: Campaign → Visit → Outcome

Attribution. Finally. Sorted!

DigitalPilot closes the gap between your ad spend and actual results. You can now answer the question: "Did my ad actually work?"

Intent Signals

See which companies are showing real buying intent

Spot high-intent accounts based on page-level engagement and on-site behavior so your team can prioritize outreach while interest is highest.

Attribution

Connect campaign spend to real pipeline outcomes

Understand which channels, campaigns, and touchpoints drive qualified company visits and conversions, so you can invest budget where it creates revenue impact.

No Agency Needed

Run performance marketing confidently in-house

Built for busy B2B SMB teams, DigitalPilot gives you clear insights and practical guidance without relying on an outside agency to interpret your data.

Integration Made Easy: Connect with Your Existing Tools

DigitalPilot integrates with your existing tools, so you can use your data where you already have it. No more juggling multiple platforms. Just one easy-to-use solution.

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Frequently Asked Questions

Have questions about DigitalPilot? You've come to the right place. Here are answers to some of the most frequently asked questions about our marketing data platform.

What is DigitalPilot?

DigitalPilot is a powerful website data platform that allows you to identify the companies and businesses visiting your website. It provides valuable insights into your website traffic, enabling you to turn anonymous visitors into qualified leads and sales opportunities.

How does DigitalPilot identify website visitors' companies?

DigitalPilot utilizes IP lookup technology to determine the identity of the company or organization associated with each visitor's IP address. This technology allows DigitalPilot to reveal the company information without relying on intrusive form fills or cookies.

What information does DigitalPilot provide about website visitors?

DigitalPilot provides detailed information about the companies visiting your website, including the company name, social media links, and firmographic data (such as industry, size, and location). The platform is constantly evolving, and more visitor insights will be added in the future.

How do I sign up for DigitalPilot?

Signing up for DigitalPilot is a straightforward process. Simply visit the website and click here to get started for free. You'll be prompted to provide a professional email address and create a secure password for your account.

How do I install the DigitalPilot code snippet on my website?

To begin tracking your website visitors, you'll need to install the DigitalPilot code snippet on your website. This involves copying and pasting a unique JavaScript code snippet immediately after the element on every page of your website. Your developer can assist with this process, and it's important to ensure that only one code snippet is added to each page.

How can I invite my colleagues to access the visitor insights?

Within the DigitalPilot...