Pay Attention – Jon Haidt's Commencement Address at NYU

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Jon Haidt's Commencement Address at NYU - The Atlantic

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Editor’s Note: On Thursday, May 14, 2026, Jonathan Haidt—a contributing writer at The Atlantic and a social psychologist at New York University—delivered this commencement address at NYU. His selection prompted objections from a small group of student leaders. We are reproducing his speech in full, so that readers may judge it for themselves.<br>NYU began holding commencement ceremonies here in Yankee Stadium in 2009. Since then, graduates have heard from prime ministers, presidents, Supreme Court justices, movie stars, civil-rights crusaders, and Taylor Swift. So I know what you’re all thinking: Finally, they brought in a social psychologist!<br>Perhaps that’s why over the past few weeks, as I’ve thought about what I might say to all of you, I’ve felt grateful. I’ve felt excited. But most of all, I’ve felt a strong sense of responsibility. Because I am part of NYU. I love this university, and I love the students that I have the privilege to teach. That’s why I feel a strong responsibility to do my small part to make this the great and memorable day that all of you, and your families, deserve.<br>Graduates, I see how hard you have worked. And I love how you also throw yourselves into the life of New York City. Because all of us made the same deal when we chose NYU: We traded in the campus quad for Washington Square, and the football stadium for the city that never sleeps.<br>Here’s something else I know: Most families have stories of struggle and perseverance, many of which began on distant continents. But all our family stories converge here, today, in Yankee Stadium, with a loved one graduating from New York University. So to all of the parents, grandparents, and other relatives and friends in the audience, and to all the teachers or anyone else who helped you reach this day, let us all thank you and applaud you.<br>As I sat down to write this address, I thought back to my own commencement, in May of 1985. I remember the mix of emotions I felt as I sat with my fellow graduates in our caps and gowns. On the one hand: pride, excitement, gratitude, and love for my friends. On the other, the sadness of knowing that an amazing chapter of my life was ending, and the fear of not knowing what would come next.<br>Our commencement speaker that day was a former Massachusetts congressman who said that in 20 years we would not remember anything from his speech. He was wrong: I still remember that he said we would not remember anything from his speech.<br>His words ring as a reminder to approach my role here with humility. So, while I will share several lessons that I’ve learned in my life and my research, if there’s just one thing from my address that you remember tomorrow, next week, and 20 years from now, make it this: Treasure your attention.<br>In 2014, when she was nearly 80 years old, the poet Mary Oliver wrote a short poem titled “Instructions for Living a Life.” It goes like this:<br>Pay attention.<br>Be astonished.<br>Tell about it.

It sounds simple. But paying attention is in fact one of the most challenging and meaningful things you can do. Because what you pay attention to shapes what you care about. And what you care about shapes who you become.<br>Taking control of your own attention has never been easy—which is why it’s one of the many things this university has tried to prepare you to do. In 2005, the writer David Foster Wallace gave one of this century’s best-known commencement addresses, at Kenyon College. He said, “the really significant education-in-thinking that we’re supposed to get in a place like this isn’t really about the capacity to think, but rather about the choice of what to think about.” He was right, and he seemed to anticipate that, two decades later, there would be so many powerful people and big companies trying to take that choice away from you.<br>They compete with each other to capture your attention. Think about that phrase. It acknowledges that your attention is valuable. But it also reveals that some of the biggest corporations in human history aren’t trying to earn your attention, or deserve your attention. They’re trying to take it from you.<br>Consider just one example. Meta is valued at well over a trillion dollars, even though few of us have given it any money. How is that possible? Because it invented a business model that extracts attention from nearly half of all human beings and sells it to advertisers. Other industries followed: video games, dating, gambling—even investing has been gamified and optimized to keep us all staring and swiping. We’ve all had the experience of picking up our phone, maybe for a good reason, only to find ourselves, an hour later, mindlessly scrolling. That’s not an accident. That’s our phones and apps, doing what they were designed to do.<br>Let me tell you what I have learned, from my research and my teaching, about how to resist, how to reclaim your attention. I’ve taught a course at NYU’s Stern...

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