Apple Preparing New 'Gen AI' Website Ahead of WWDC - MacRumors
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Apple Preparing New 'Gen AI' Website Ahead of WWDC
Saturday May 23, 2026 2:41 pm PDT by Joe Rossignol<br>Apple is readying the subdomain genai.apple.com, according to MacRumors contributor Aaron Perris, but it does not yet lead to a live web page. The genai.apple.com subdomain has been added to Apple's domain name servers a few weeks ahead of Apple's annual developers conference WWDC, where the company has promised to announce "AI advancements" across its software platforms.
Apple's website already has an Apple Intelligence page, so it is unclear what the company's plans are for genai.apple.com at this time. The subdomain certainly is a reference to "generative ai" which has been popularized by ChatGPT and Claude in recent years.
Apple's next major software releases like iOS 27, iPadOS 27, and macOS 27 are expected to include many new Apple Intelligence features, including a more personalized version of Siri with on-screen awareness. Similar to other chatbots like ChatGPT, a dedicated Siri app will reportedly allow users to have back-and-forth conversations.
Apple Intelligence will power a wide range of new accessibility features, such as automatic captions for videos recorded with an iPhone. In addition, Voice Control is gaining support for natural language, allowing users to say things like "tap the guide about best restaurants" in Apple Maps or "tap the purple folder" in the Files app.
Apple Intelligence will make it easier for users to create shortcuts in the Shortcuts app, and it will power a new "Create a Pass" option in the Wallet app. Safari will be able to automatically name tab groups, and Visual Intelligence will be able to scan food nutrition labels and add information from a business card or paperwork to the Contacts app.
Apple's WWDC 2026 keynote begins on Monday, June 8 at 10 a.m. Pacific Time.
Related Roundup: WWDC 2026<br>Tag: Apple Intelligence Guide<br>Related Forum: Apple, Inc and Tech Industry
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Top Rated Comments
Yr Blues<br>18 hours ago at 03:19 pm
AI is creating too much human and environmental suffering. We need to unify against it. MacRumors need to stop promoting it.<br>Score: 33 Votes (Like | Disagree)
Stike<br>18 hours ago at 03:07 pm
But I don't want genAI.<br>And I especially don't want an AI with "on-screen awareness". Get off my lawn desktop.<br>Score: 32 Votes (Like | Disagree)
Nyx1<br>18 hours ago at 03:05 pm
Apple will not be sued again for its false advertising. Right?<br>Score: 19 Votes (Like | Disagree)
SouthernApple<br>16 hours ago at 06:00 pm
We don't want this crap<br>Score: 16 Votes (Like | Disagree)
Astuces iOS<br>18 hours ago at 03:46 pm
STOP WITH AI GOD DAM PLEASE... One day got release gpt 5.7, another one it's Claude 5.0, the other day gemini 4.0, then grok has problems, Apple Intelligence might have new features, this AI app can vibe code, google adds AI to YouTube and so much more !!!!!<br>Score: 14 Votes (Like | Disagree)
realeric<br>17 hours ago at 04:11 pm
I won't believe it. I completely lost faith in Apple's AI.<br>Score: 12 Votes (Like | Disagree)
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