GDC Vault - 'Wordle': One Year Later
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The Number One Educational Resource for the Game Industry
Session Name:
'Wordle': One Year Later
Overview:
Wordle is the rare zeitgeist game to get acquired and continue to grow. Go behind the scenes with Zoe Bell, Executive Producer of New York Times Games as she describes the three key tenets of the team's development philosophy around Wordle: First do no harm; Add player value; and Buy a game you love and treat it like you built it. This talk will cover the initial acquisition, the transition, the push to put Wordle on all the New York Times surfaces, and how a non-subscription game ended up growing the Times' subscription business.
Session Name:
'Wordle': One Year Later
Speaker(s):
Zoe Bell
Company Name(s):
New York Times
Track / Format:
Business & Marketing
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Game Developers Conference 2023
Zoe Bell
New York Times
free content
Business & Marketing
Business & Marketing
Production & Team Leadership
Production
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