How to tame AI’s voracious appetite for energy | Knowable Magazine

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As the popularity of AI tools has grown in recent years, so has the technology’s environmental impact.

Technology<br>How to tame AI’s voracious appetite for energy<br>Scientists are exploring new algorithms, hardware and computing methods to lower AI’s power demands. Strategic siting of datacenters and other steps to increase green energy use are also key.<br>By Katarina Zimmer 05.21.2026<br>Facebook<br>Bluesky<br>Twitter<br>LinkedIn<br>WhatsApp<br>Reddit<br>Flipboard<br>Email<br>Print<br>Republish

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As I sip coffee in my Berlin apartment and fire a question at Google’s AI chatbot Gemini, it’s easy not to think about the energy it takes to generate a response. Once the signal reaches my router, it whizzes, I assume, through copper wires or fiber-optic cables to one of Google’s data center hubs. Somewhere inside the data center’s labyrinthine halls of stacked processors, my query gets converted into numbers and undergoes billions of computations to determine context and meaning. The answer, once assembled, races back, in the blink of an eye.<br>Data centers — the beating hearts of the internet, powering everything from email to web searches — have existed for decades, but with the growing popularity of AI to generate text, images and video, they’re using more energy than ever. According to Google’s own estimates, processing a median-length text prompt with its AI assistant Gemini consumes around 0.24 watt-hours.<br>These amounts, individually small — 0.24 watt-hours is equivalent to watching TV for about nine seconds — are adding up fast. In March 2026, OpenAI estimated that more than 900 million people use its AI chatbot, ChatGPT, every week, tallying billions of queries daily.

Data centers have existed for decades, powering everything from email to web searches. But now, in the age of AI, they’re rapidly expanding.

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The exact amount of electricity consumed by data centers, globally or in the United States, which hosts more than any other nation, isn’t publicly reported by all tech companies, says Eric Masanet of the University of California, Santa Barbara, who researches data center sustainability. But according to the most recent estimates by the International Energy Agency, US data centers guzzled some 224 terawatt-hours of electricity in 2025 — more than 5 percent of the country’s electricity use. That’s a significant uptick from an estimated 1.9 percent consumed in 2018, well before the mainstream surge of generative AI.<br>This electricity use seems set to soar. In the race to secure market leadership for generative AI products, companies like Google, Meta, Amazon, OpenAI, Anthropic, Microsoft and Oracle are investing tens to hundreds of billions of dollars to build AI-focused data centers. Compared to data centers of the pre-AI days that consume, say, 100 megawatts of electricity — enough to power 83,000 homes with average demand — the newcomers are often “hyperscale” and can use a gigawatt or more, or roughly a tenth of the electrical capacity of Los Angeles.<br>Masanet and other experts have been alarmed to see much of this demand met by plants powered by fossil fuels, such as gas, whose burning releases planet-warming carbon dioxide. A key reason is that data centers are often constructed in places without abundant renewable energy sources like hydropower, geothermal, solar or wind.<br>Tech companies often offset emissions by investing in renewable energy elsewhere. But unless those clean energy plants make more energy than the data centers use, this strategy — at best — keeps CO2 emissions of centers in stasis rather than reducing them to a net of nothing, important for halting global warming. “For every megawatt for which we install fossil fuel power,” Masanet says, “it sets us back on our progress.”<br>And that’s not considering the...