Ferrari Reveals $640,000 EV Co-Designed by Jony Ive - MacRumors
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Ferrari Reveals $640,000 EV Co-Designed by Jony Ive
Monday May 25, 2026 7:17 pm PDT by Joe Rossignol<br>Ferrari today unveiled the Luce, its first fully electric car, designed with help from Apple's former design chief Jony Ive.
"Designed with Sir Jony Ive and Marc Newson at the creative collective LoveFrom, a singular design language unites the exterior, interior, and interface with clarity and refined simplicity throughout," said Ferrari.
The exterior of the car has a "smooth, continuous, and uninterrupted" design, with a "shell-like form" and "floating front and rear aerodynamic wings."
The interior has "precision-engineered mechanical buttons, dials, toggles, and switches" combined with "multifunctional digital displays."
The three-spoke steering wheel is machined from 100% recycled aluminum.
The four-door, five-seat Luce is powered by four electric motors providing up to 1,035 horsepower, and it is equipped with a high‑capacity 122 kWh battery. Ferrari says the car can accelerate from 0-100 km/h (0-62 mph) in just 2.5 seconds.
A dedicated app offers climate controls and charging settings, and it displays the car's status.
Luce pricing starts at €550,000 ($640,000) in Europe, with production set to begin in late 2026. The car will launch in the U.S. in the second quarter of 2027.
Apple was rumored to be working on its own electric vehicle for more than a decade, but the project was ultimately canceled last year.
Tags: Ferrari, Jony Ive, LoveFrom
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Top Rated Comments
LordArchie<br>4 hours ago at 07:36 pm
When Charging
Score: 59 Votes (Like | Disagree)
WilliamG<br>4 hours ago at 07:23 pm
These won’t sell. It’s absolutely hideous and costs $640K.<br>Score: 25 Votes (Like | Disagree)
capamac<br>4 hours ago at 07:23 pm
The 308 and F40 are way cooler.
Score: 19 Votes (Like | Disagree)
JesperA<br>4 hours ago at 07:29 pm
Is a forklift included in the price to flip it upside down to charge it?<br>Score: 16 Votes (Like | Disagree)
CapitalIdea<br>4 hours ago at 07:23 pm
It’s not thin enough for my tastes.<br>Score: 16 Votes (Like | Disagree)
ProbablyDylan<br>4 hours ago at 07:37 pm
"multifunctional digital displays."
It would literally kill this man to say "screen" wouldn't it 😂<br>Score: 11 Votes (Like | Disagree)
Read All Comments
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