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Under its "Cinema is Coming Home" banner, Sony today launched its first LCD TVs with 'True RGB' backlights for even better color reproduction in sizes up to 115 inches.
It has been more than a year since FlatpanelsHD first saw and examined Sony's next-gen RGB LED backlighting technology for LCD TVs in Tokyo, Japan. At the time, we described the hand-built prototype as "stunning".
In the meantime, Hisense, LG, Samsung, Philips and TCL have all introduced LCD TVs with RGB LED in some form, although most of these products are still not widely available. Some TV makers position it as the next step beyond miniLED, while others promote competing technologies such as OLED or 'SQD-miniLED' as their flagship.
Sony follows a two-track, two-year strategy, having launched its QD-OLED flagship (Bravia 8 II) last year. This year, it is the turn of a new LCD flagship:
Here is Bravia 9 II, the successor to 2024's Bravia 9.
Sony's first 115-inch TV will launch as part of the Bravia 9 II range. Photo: Flatpanels<br>True RGB in Bravia 9 II and Bravia 7 II<br>Bravia 9 II features Sony's most advanced RGB LED backlight, where red, green and blue LEDs are driven independently by an 'RGB Backlight Master Drive Pro' processor. Sony calls this 'True RGB'.
Bravia 9 II uses a VA LCD panel (likely WHVA) with wider viewing angles and a matte screen film in 65, 75 and 85 inches. For the first time, Sony will also launch a massive 115-inch Bravia 9 II, though without the matte screen and with a different stand design.
The less expensive Bravia 7 II features a scaled-down version of 'True RGB', still with individually controlled red, green and blue LEDs powered by the same processor and the same LCD panel – just without the matte screen. It will be available in 50, 55, 65, 75, 85 and 98 inches.
Sony Bravia 9 II with one of Sony's new soundbars. Photo: Flatpanels<br>Sony's remote is now backlit and rechargeable<br>Both models run Google TV and include both common and Sony-specific features from previous generations, including PS5 features, Sony Pictures Core (formerly Bravia Core), HDMI 2.1, Dolby Vision, Dolby Atmos, DTS:X, IMAX Enhanced, Acoustic Multi-Audio+ and Voice Zoom 3. Some new audio features were also introduced and are covered separately here . They now also with a rechargeable, backlit remote.
Sony's True RGB name, which has been in development since 2021 during covid-19, refers in part to competing RGB LED systems that do not always use individual red, green and blue LEDs or do not control them independently. Sony actually introduced the first LCD TV with an RGB backlight way back in 2004, but at that time there were no local dimming zones or individually controlled RGB LEDs – only white light.
The main advantage of RGB LED, including Sony's True RGB, is the ability to reproduce purer colors closer to the BT.2020 color space, which underpins modern HDR standards including Dolby Vision and HDR10+. We covered this in detail in our in-depth 2025 article , so we will not repeat it here.
Sony's RGB LED development dates back to 2004. Photo: Flatpanels<br>At its launch event, Sony also argued that while some competitors refer to their RGB systems as 'micro', rather than 'mini', Sony's solution is effectively just as small, but just does not carry the micro moniker. What matters more, according to Sony, is the spacing between LEDs.
- "Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 (2004) through our flagship Backlight Master Drive premiering in 2016," said Yoshihiro Ono, Head of Home Entertainment, Sony. "Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer color, higher brightness, and picture accuracy that holds up in any room."
Alright, so how about actual picture performance?
Sony does not market True RGB as 'micro', but in practice it is. Photo: Flatpanels Sony argues that RGB LED chip...