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Halide Mark III

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We are excited to launch Halide Mark III a massive upgrade to our groundbreaking camera app. We developed Mark III with three goals.<br>The most beautiful photos that can come from an iPhone.<br>"Batteries Included." You don't need to download any other app.<br>A streamlined user experience that's a joy for both beginners and pro's.<br>Mark III is now available in the App Store. This post highlights the major new features, starting with Looks , which produce gorgeous photos straight-out-of-camera.<br>The Looks<br>After decades of shooting digital, I returned to analog photography in 2023. I thought it would be challenging, given the limited selection of film stocks, only to be surprised by how freeing it felt. It felt so much better to have a handful of amazing choices rather than photo-editor with thousands of presets. We owe that to film engineers who spent years developing versatile film stocks that work in a variety of situations.<br>Inspired by "Less, but better," we partnered with the renowned Hollywood colorist Cullen Kelly to develop a succinct set of gorgeous, physically accurate processes exclusive to Halide. Each look was engineered with a specific intent. We verified every look thousands of times on real-world reference photos.<br>Put another way: every look is a banger.<br>Looks go hand-in-hand Halide new film simulation engine. Of course that's an aesthetic choice, so if you don't like specific elements of film, such as grain or halation, they can be disabled.<br>Finally, unless otherwise noted, all of these photos in this post were shot on iPhones in the real world, and processed in Halide. Now let's take a quick tour.<br>Valencia<br>We developed Valencia for landscapes and cityscapes, but it also has interesting effects on portraiture and skin tones. It features thick contrast, deep saturation, and solid color separation.

Rembrandt<br>For portraits, we have Rembrandt, where thick contrast in the mid-tones emphasizes bone structure and lighting. Abundant color in the low end converges to white as exposure increases, for perfect uniformity in skin-tones to emphasize contours of the face.<br>Benjamin Michael Hall

Because Rembrandt is built on top of Process Zero, it allows for the most natural lighting for portraits.

Apple Camera vs Halide with Rembrandt<br>Nova<br>Our next look is exceptionally colorful, with tight contrast and smooth peachy highlights. Nova best suits landscapes and cityscapes rather than portraiture.

Zephyr<br>On the other end of the spectrum, we have our most subtle and restrained look. Zephyr features subtle filmic contrast, paired with rich skin tones and foliage. It has the character of a traditional print, but its neutral tone scale and tuned contrast make it a great choice for a wide variety of scenes and visual intents.

Chroma Noir<br>Finally, we have our medium contrast, black and white Chroma Noir. We developed this Look in-house to flex our film simulation engine, and features a touch of extra grain.

100% HDR Support<br>In this post, we're only displaying the SDR versions of photos, due to browser limitations. However, all of our looks include HDR support, allowing for greater detail in highlights and shadows. This was no small feat, as we had to effectively develop two different version of each look. However, once you see them in HDR, you'll understand why it's was worth it.

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If this doesn't render in HDR, it's definitely your browser.

All Looks Included<br>It's tempting to follow a "razor blade" business model: give you the camera for free and then upsell you on photo presets. However, we believe in simple, honest pricing. When you buy or subscribe to Halide, all looks are included . That includes all future looks we are develop for Mark III.<br>The Photo Lab<br>We built Mark III to deliver awesome results straight out of camera, but we know development is as important of a creative choice as the capture. This is why analog photographers keep their film negatives.<br>Halide has always worked with DNG files, which stand for "Digital Negatives." (You might know them as "RAWs.") Like analog film, digital negatives give you incredible control over exposure, contrast, color, and more. When you capture with RAW enabled, you can access development tools right inside Halide.<br>That said, we didn't build a full fledged editor. We wanted something better. Have you ever opened an editor and felt like you're staring at an airplane cockpit? We...