Amazon Pinpoint end of support - Amazon Pinpoint<br>View a markdown version of this page

Amazon Pinpoint end of support - Amazon Pinpoint<br>DocumentationAmazon PinpointUser Guide<br>Choosing the right migration pathMigration steps: Transition features for Amazon Pinpoint engagementOffboarding steps: Export data to 3rd partySummaryAdditional resources<br>End of support notice: On October<br>30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no<br>longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints,<br>segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of<br>support. Note: APIs related to SMS, voice,<br>mobile push, OTP, and phone number validate are not impacted by this change and are<br>supported by AWS End User Messaging.<br>Amazon Pinpoint end of support

After careful consideration, we decided to end support for Amazon Pinpoint, effective October<br>30, 2026. Amazon Pinpoint will no longer accept new customers beginning May 20, 2025. As an<br>existing customer with an account signed up for the service before May 20, 2025, you can<br>continue to use Amazon Pinpoint features. After October 30, 2026, you will no longer be able to<br>use Amazon Pinpoint.<br>Today, customers use Amazon Pinpoint either for its engagement capabilities (endpoints,<br>segments, campaigns, journeys, and analytics), or its messaging channel APIs (SMS, MMS,<br>push, WhatsApp, and text to voice messaging capabilities). We have created offboarding plans<br>for both sets of customers.<br>What this means for you<br>If you are using Amazon Pinpoint engagement features (endpoints, segments, campaigns, journeys,<br>and analytics), we recommend you to migrate to Connect Customer proactive engagement solutions (e.g.,<br>Amazon Connect Customer outbound campaigns and<br>Amazon Connect Customer Customer<br>Profiles) to drive personalized, timely engagement across channels with unified<br>performance tracking and the ability to manage inbound (e.g., customer support) and outbound<br>(e.g., proactive communications) using one unified application. If you are using events<br>collection and mobile analytics, we recommend to use Amazon Kinesis.<br>Amazon Pinpoint communication channels (SMS, MMS, push, WhatsApp, and text to voice messaging<br>capabilities) were renamed in Q3 2024 as AWS End User Messaging, and will continue to serve developer needs for<br>message delivery with customers. Use of APIs related to SMS, Voice, Mobile Push, OTP and<br>Phone Number Validate will not be affected by this change. If you are using Amazon Pinpoint to<br>send email, we recommend you migrate to Amazon Simple Email Service<br>(SES). If you are using email deliverability dashboard in Amazon Pinpoint, we will offer similar<br>functionality in SES by October 30, 2026.<br>Topics<br>Choosing the right migration path

Migration steps: Transition features for Amazon Pinpoint engagement

Offboarding steps: Export data to 3rd party

Summary

Additional resources

Choosing the right migration path

Amazon Connect Customer outbound campaigns and AWS End User Messaging (EUM) with Amazon Simple Email Service serve<br>different use cases. Before you begin migration, review your workload characteristics to<br>determine the right destination.

Consider Amazon Connect Customer outbound campaigns if your workload<br>includes:

Personalized customer engagement across voice, SMS, email, and<br>WhatsApp

AI-driven contact strategies such as predictive dialing, progressive dialing,<br>or customer segmentation

Agent-assisted outbound calling with real-time routing

Coordinated inbound and outbound engagement in a single application

Consider AWS End User Messaging and Amazon Simple Email Service if your<br>workload includes:

Throughput requirements that exceed Amazon Connect Customer outbound campaign limits or<br>needs for guaranteed delivery SLAs (see Service<br>quotas)

No requirement for agent involvement or AI-driven decisioning

No requirement for customer segmentation, contact orchestration, or contact<br>limit management

For workloads that combine both patterns, you can use Amazon Connect Customer for agent-assisted<br>engagement and AWS End User Messaging with Amazon Simple Email Service for high-volume transactional<br>delivery.

For automated migration assistance, see Pronetx<br>migration tooling on AWS Marketplace.

Migration steps: Transition features for Amazon Pinpoint engagement

Customers seeking engagement features

To use the proactive engagement features of Connect Customer, including segments, message<br>templates, campaigns, journeys, analytics, please follow this guide to migrate Amazon Pinpoint<br>engagement capabilities to Connect Customer.

Migrate endpoints and segments

Amazon Pinpoint Endpoints can be modeled as Connect Customer Customer Profiles. Customer Profiles<br>allows you to combine multiple endpoints into a single profile, allowing up to 3<br>email addresses and 4 phone numbers to be modeled as a single Profile. To<br>migrate your endpoints, you can

Create an Amazon Pinpoint Segment with...