Pluralistic: The tedious power of storytelling (02 Jun 2026) must-we-pretend – Pluralistic: Daily links from Cory Doctorow

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The tedious power of storytelling: "Excitement" is to art as "falsifiablilty" is to science.

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The tedious power of storytelling (permalink)

Yesterday, I attended a Brian Eno talk about the nature of creativity and art based on What Art Does, the short book he published with Bette Adriaanse last year:

https://www.faber.co.uk/product/9780571395514-what-art-does-an-unfinished-theory/

I haven't read the book (yet – I just ordered a copy), but the talk really got me fizzing. The subject matter (not just what art does, but also what art is) is one I've given a lot of thought to, and Eno's characteristic mix of gnomic koans and deceptively plainspoken assertions brought me along to some realizations of my own.

For Eno, art is "everything you don't have to do." You have to wear clothes to protect yourself from the elements, but you don't need to adorn those clothes. You need to speak to make yourself understood by the people around you, but you don't have to sing or write poetry or make up stories.

This is a really critical point, and I think it can be further refined by this: "Art is intended to make other people feel something." This distinguishes "art" from "beauty." A sunset can be beautiful, but no one intends anything by it. An artist who takes a photo or paints a picture of a sunset does so in the hopes that it will make you feel something, but the sun and the atmosphere and the Earth's curvature and rotation don't hope anything, because they are inanimate.

This distinction has lately become far more significant, thanks to the rise of images and words that have the seeming of intent, but who don't have an intender. When you paint a painting, every brushstroke conveys an intent, even if you can't point at an individual brushstroke and articulate its purpose. The same is true of prose: every word and punctuation mark is there for a reason, and "being good at writing" (like "being good at painting") is how we describe someone who has practiced so much that these reasons can be infused into each micro-decision on a near-totally subconscious level.

Contrast this with AI: when you prompt an AI to generate words or pixels, you are conveying some intent about the feeling you want the people who experience the model's output to experience. The problem is that the AI doesn't have any intent of its own – it just has statistical predictions, based on other people's intent, which it has analyzed through its training data.

So when the AI expands the three sentences in your prompt into 100,000 words or 1,000,000 pixels, it isn't adding any of its intention to the finished work, it's diluting the intention you fed to it. Three sentences divided by one million pixels yields an image that has an average intentionality that's so low that it's practically homeopathic.

Until recently, we weren't accustomed to encountering coherent strings of words or polished images that had no intender, so we imputed the existence of that intender to them, and we did what we always do when we encounter a work of art: we tried to mentally materialize a facsimile of the feeling the artist experienced while creating the work.

Because the intention of these works was so dilute, we ended up hallucinating an intent. We made up an imaginary artist who meant something by every choice in the work, and experienced an emotional affect that we ourselves had created out of (nearly) whole cloth.

As a species, we've been through this before. Think back to those sunsets. There was a time when we all thought of sunsets as being explicitly created by another being, who was in communication with us through the natural environment (some people still believe this). Looking at a sunset was an exercise in asking yourself, "If I were God, what would I be trying to say to me with this sunset?" just as looking at one of my photos of a sunset would be an exercise in asking yourself, "If I were Cory, what would I be trying to say to me with this photo of a sunset?"

The rise of materialism and scientific rationalism is sometimes called a "disenchantment" and indeed, there's a sense in which a sunset that we know to have no intender is no longer "enchanted." The experience of a sunset becomes...