The Complete Website Growth Strategy: SEO, GA4, Search Console, and Google Ads | by Tural Allahverdiyev | May, 2026 | MediumSitemapOpen in appSign up<br>Sign in

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The Complete Website Growth Strategy: SEO, GA4, Search Console, and Google Ads

Tural Allahverdiyev

18 min read·<br>May 1, 2026

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HubSpot’s organic traffic fell from roughly 13.5 million monthly visits in November 2024 to under 7 million by early 2025: an 80% collapse for a company that had spent more than a decade as the textbook example of how to do content SEO right. By April 2026, HubSpot was launching its own Answer Engine Optimization tool, reporting a 27% year-over-year traffic drop across its customer base.<br>Press enter or click to view image in full size

If HubSpot can lose four-fifths of its traffic in a year, your growth strategy probably needs more than a refresh.<br>This isn’t an “SEO is dead” article. Organic search still drives about 53% of all website traffic, and SEO leads still close at 14.6% versus 1.7% for outbound. The math hasn’t changed; the playing field has. What worked in 2022 (broad keyword coverage, top-of-funnel blog posts, “ultimate guides” stuffed with FAQs) is now the exact pattern that triggers Google’s helpful content systems and gets eaten alive by AI Overviews.<br>So this is the article I’d hand to a founder, marketing lead, or solo operator who wants the four pillars of website growth (SEO, Google Analytics 4, Search Console, and Google Ads) wired together as one system. Not four disconnected tactics. One system, with feedback loops between them.<br>The numbers that should set…

Written by Tural Allahverdiyev<br>67 followers<br>·0 following

Data Analyst & MBA Lecturer Turning data into strategy. Writing about data, business, and decision-making.

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