Envato’s July policy change forced my hand. Now I’m selling direct — and learning what marketplace trust actually was. - Indie Hackers

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From July 1st, Envato eliminates exclusive author tiers. Every author drops to 50% flat — regardless of sales history or Elite status.<br>For me, that’s the push I needed to move my products to my own store entirely.<br>The technical part was straightforward. The harder part is something I didn’t fully appreciate until now: when buyers purchased on CodeCanyon, they weren’t just trusting my product. They were trusting the marketplace context — familiar checkout, known brand, perceived safety net.<br>I have over a decade of sales across multiple products, thousands of buyers.<br>Moving to an independent store means rebuilding that purchase confidence from scratch, without the Envato wrapper.<br>Has anyone successfully migrated a loyal marketplace audience to a direct sales channel?<br>What actually signals trust to a buyer landing on an independent store for the first time?

Nicola Franchini

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