Francheska Pujols Rainbow Shops AI Likeness Lawsuit | Human OffsetSitemapOpen in appSign up<br>Sign in
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Human Offset
Human Offset is a publication about AI, modern work, and where your attention goes. Practical ideas for staying grounded when the tools keep changing. I’m Greg Dessau. I write essays, consult with teams, and run workshops on making better decisions about AI and attention.
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A model says a discount clothing brand kept using AI to generate new photos of her years after she stopped working for them. Two words in her contract are why, and it’s coming for the rest of us.
Greg Dessau
4 min read·<br>Just now
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Image generated with AIIn 2024, Francheska Pujols did a catalog photoshoot for Rainbow Shops, a discount clothing retailer, in front of a plain white backdrop. It was ordinary commercial work for a model. When it was finished, she went home. As far as she understood the arrangement, that was the end of it.<br>Two years later, by her account, she was looking at photographs of an evening that had never happened. In one, she sits on a barstool with a cocktail in one hand and a film camera in the other. She had never been in that bar; the camera and the drink were inventions too. The picture had been generated by software, her complaint says, out of the images she posed for in 2024. It was the kind of thing that until recently could not exist: a convincing photograph of a person doing something she never did.<br>What made it possible was a single phrase in her contract. Pujols’s agreement with Rainbow allowed the company to make “minor edits” to her photographs.<br>For as long as there has been commercial photography, those two words have carried a modest…
Published in Human Offset<br>327 followers<br>·Last published just now
Human Offset is a publication about AI, modern work, and where your attention goes. Practical ideas for staying grounded when the tools keep changing. I’m Greg Dessau. I write essays, consult with teams, and run workshops on making better decisions about AI and attention.
Written by Greg Dessau<br>577 followers<br>·5 following
Essays about AI, work, and attention at Human Offset. Helping professionals and creators cut noise and use tools that actually serve them.
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