CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train | Denmark Lifestyle Daily
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CopenPay returns 3 times bigger: Copenhagen now rewards tourists who arrive by train
Copenhagen, May 13, 2025 (GLOBE NEWSWIRE) -- Copenhagen’s green experience economy, CopenPay, is back. The goal is to raise tourists’ awareness about making more sustainable choices. This year, the initiative, which allows visitors to “pay” for experiences across the city with responsible actions, returns three times bigger, running twice as long and rewards guests who travel by train.<br>Tourism is a major contributor to CO2 emissions and there is a need to change the mindset of tourists and encourage green choices. New research shows a large willingness among tourists to act more responsibly and leave the destination better than they found it.<br>Last year, Copenhagen changed the agenda of tourism globally by introducing CopenPay as a pilot program where green actions became a currency, allowing visitors to earn free cultural experiences by doing responsible actions. Now, CopenPay is back – more than tripled in size with 90 participating attractions across Copenhagen and running twice as long, 9 weeks.<br>"By integrating more responsible actions into the visitor experience, CopenPay is redefining how we in Copenhagen approach tourism. Rather than bringing more tourists to the city, the goal with CopenPay is to nudge our visitors and raise their awareness about traveling in a more sustainable way - exploring Copenhagen more responsibly while being rewarded with unique experiences,” says Søren Tegen Pedersen, CEO of Wonderful Copenhagen.<br>Arriving by train equals more discounts<br>UN projects a steep increase in global travel with the number of arrivals increasing globally from 1.4 billion in 2019 to 1.8 billion in 2030 – so there is a need to reconsider how we travel. This year, CopenPay rewards visitors who arrive in Copenhagen by train with perks such as free bike rentals, yoga sessions, guided tours, or discounted entry to some of the city’s top attractions.<br>And once in the city, CopenPay also urges visitors to stay longer and thereby altogether travel less – by rewarding longer stays.<br>“The biggest climate impact from tourism comes from transportation. So, this year, we encourage travelers to take the train to Copenhagen. Furthermore, we want visitors to travel less but stay longer. Therefore, we reward visitors who stay four days or more by offering benefits like free bike rentals or a vegetarian meal,” Søren Tegen Pedersen says and explains that the initiative aligns with Copenhagen’s ambition to become number one on the global index of most sustainable urban destinations and aims to inspire similar initiatives globally.<br>Booking.com’s 2025 research shows that there is great potential to turn tourism into a force for positive change as 7 out of 10 travelers aim to leave a destination better than they found it.<br>Søren Tegen Pedersen says:<br>"Tourism must move from being an environmental burden to a force for positive change. Luckily, there is a big willingness among tourists to contribute positively to the destinations they visit.”<br>“With CopenPay, we aim to raise traveler’s awareness about...