Why Clarisix and why now | Clarisix

← All posts<br>TL;DR<br>After six years managing tech for Amazon brands, we built Clarisix because the analytics industry is broken: fragmented tools, unreliable data, and executives reduced to a Monday morning ritual of CSV-stitching. Clarisix unifies Sales, Advertising, Profitability, Inventory, Content, and Customer Experience into one five-minute weekly scan — built for executives, not analysts.

For six years, I have managed tech for Amazon brands. Real ones. The kind that do millions in revenue across six marketplaces and still cannot answer a simple question on a Monday morning: how did we actually perform last week?

This is not a tooling problem. It is a tooling industry problem.

The fragmented stack

The average Amazon brand today runs four to five separate analytics tools. One for profitability. One for advertising. One for inventory. One for keyword tracking. One for content monitoring, if they care enough to track it at all. Some have a sixth tool just to consolidate the other five.

Each tool is excellent at one thing and useless at the others. Each defines an "order" slightly differently. Each updates on its own schedule. Each charges roughly the same amount whether you use 20 percent of it or 80 percent.

The result is a Monday morning ritual that should be illegal: the brand manager logs into four dashboards, exports CSVs from two of them, pastes everything into a spreadsheet, reconciles the numbers that do not match, and produces a report that the executive will glance at for 45 seconds before asking a question the spreadsheet does not answer.

I have watched this exact scene play out across more than 100 brands. In Paris, in Munich, in New York. Same scene, same frustration, same shrugging acceptance.

This is not how analytics is supposed to work in 2026.

The thing nobody admits

Most Amazon brands do not actually use the analytics they pay for. Not really.

They look at the dashboards. They subscribe to the alerts. They occasionally export a report when a board meeting demands it. But the day-to-day decisions are made on instinct, on partial data, on whatever number happens to be in front of you when the question comes up.

This is not because the brand managers are bad at their jobs. They are usually excellent at their jobs. They have learned to operate without trustworthy data because trustworthy data, in a unified form, does not exist for them.

The result: brands lose 1 percent here, 2 percent there, never quite sure where the leak is. By the end of the year, the math suggests they should have grown 30 percent. They grew 18 percent. Nobody knows exactly why.

Why we tried to fix this ourselves first

At e-Comas, the agency I was (and still am partially) the CTO of, we manage Amazon brands as a service. Our clients pay us thousands of euros per month to handle their Amazon operations end to end. That means we live in the same data swamp our clients live in, except we live in it across dozens of accounts at once.

For years, we tried to solve this with custom dashboards. We built PowerBI reports because the off-the-shelf tools did not match how we actually thought about a brand. We tried or had demos of everything that existed.

Every tool was either too cluttered, showing us everything we did not need, or too narrow, covering one dimension well and ignoring the rest. PowerBI worked for a while because we could shape it ourselves. But PowerBI is not a product. It is a hobby that consumes engineering time forever.

One year ago, we made a decision. We were going to stop reshaping tools that did not fit and build the one we actually wanted to use. Internally first. Then for our agency clients. Then, when it was solid enough, for everyone.

That product is Clarisix.

The six pillars

Clarisix unifies the six dimensions of Amazon performance that brand executives actually care about.

Sales. How is the business performing across marketplaces, periods, and ASINs?

Advertising. Where is ad spend efficient and where is it bleeding?

Profitability. What is actually profitable after all fees, ads, refunds, and returns?

Inventory. Are stockouts coming, and is excess inventory tying up cash?

Content. Have listings been edited, and are titles, images, and A+ content compliant?

Customer Experience. What are reviews, returns, and feedback signaling about the brand?

Each pillar has its own deep dive. Each has its own dashboard. But the top-level view, the one we call Total Clarity, gives you a single answer to a single question: is this brand winning or losing this week?

That answer is the only thing an executive actually needs. Everything else is research that supports it.

Built for the five-minute scan

Most analytics tools are designed for analysts who will spend 60 minutes a day inside the platform. That is the wrong design target.

The people who actually decide where money flows in an Amazon business are executives, founders, brand owners, and agency...