Does anything I write matter anymore? - by Noah Smith

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Does anything I write matter anymore?<br>Punditry in the age of populism, AI, and monetization.

Noah Smith<br>Jun 19, 2026

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About three years ago, someone asked me why, with my physics undergrad background and a PhD in economics, I had decided to become a professional blogger. I told him that blogging seemed like the highest-leverage thing I could do, in terms of actually having an impact on the world.<br>I didn’t mean that bloggers literally rule the world, of course — this isn’t Ender’s Game. Nor do I have any illusions that I’ll be able to have as much influence as a top politician like Donald Trump, a top entrepreneur like Elon Musk, and so on. But in terms of what I could personally accomplish, it seemed like a no-brainer — being an opinion writer has probably allowed me to change the world much more than being an academic or an engineer or a financier or a consultant would have.<br>Why? Because blogging has allowed me to inject ideas into the discourse with unparalleled speed, breadth, and access. A researcher goes deep into a few topics; a blogger can quickly hit the main points of many topics. This enables speed; academics might take months to write something useful about a breaking event like the Iran War or Trump’s tariffs, while I can have something out in hours. It also enables me to comment on a wide variety of topics, because people expect me to be an analyst rather than a subject-matter expert. And speed and breadth in turn allow me to talk to a wide variety of important and interesting people — top academics, billionaire company founders, presidential advisors.<br>Injecting ideas into the discourse is incredibly powerful. John Maynard Keynes famously described the power of idea injection:<br>Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually the slaves of some defunct economist. Madmen in authority, who hear voices in the air, are distilling their frenzy from some academic scribbler of a few years back.

To describe why idea injection is so powerful would take an entire post (which I do intend to write). There are a number of reasons. First, idea injection allows you to frame the terms of the debate. Whether people think your idea is right or wrong, once you put it out there, discussion of the issue at hand turns into discussion of whether your idea is good or bad.<br>As Keynes notes, an early writer’s ideas can also act as a kind of training data for later thinkers; it becomes a foundation off of which politicians, bureaucrats, staffers, other writers, and even entrepreneurs and financiers build when they make their own ideas.1 Just today I saw Matt Yglesias and Jerusalem Demsas — two of my favorite pundits — riffing on my post on dating advice on their podcast.<br>But injecting ideas is only one part of a blogger’s influence. We’re also part of a community of intellectuals that span multiple disciplines and walks of life. On a daily basis I get to mull ideas over not just with other writers and pundits, but also with top academics, CEOs and entrepreneurs, Congressional staffers and political advisers, think-tankers, corporate researchers and engineers, and plenty of people from other countries. This leads to a much richer discussion, with a greater diversity of viewpoints, than almost anything else I can think of. And they reach a very wide set of ears. In a way, blogging is like DARPA — ad-hoc multidisciplinary teams that build the rapid prototype of an idea. OK, maybe that’s a bit pretentious, but you get the point.<br>Anyway, the reason I’m writing all of this is not to brag, but to complain. Over the last two years, I’ve felt like my job has become a bit less important than it used to be, for three reasons:<br>The rise of populism on all sides of the political spectrum in the U.S. means that smart ideas are simply not as likely to be implemented by the people in power.

The general shift to Substack and other monetizable direct-to-audience channels has made punditry less conversational.

The rapid proliferation of AI writing has increased the demands on readers’ attention (including my own).

This doesn’t mean I think punditry is dead or unimportant — despite the title of this post, I do think that what I write still matters — but it does mean I’m now spending some time thinking about how to regain some of the impact I felt I had a couple of years ago.<br>Populism means being intellectual is a liability

“Thus when the irreverent intellectual has done his work…The stage is now set for the fanatics.” — Eric Hoffer<br>Ten years ago, it was already apparent that wonkish policy types were to have a much diminished role under Donald Trump. Trump himself is not the type of person who’s inclined to listen to egghead intellectuals — he’ll always trust his own instincts, which were usually developed watching CNN in the early 1990s. In his first term, though, he could...