Solo Founder Sales Playbook — Sales for Tech Founders

For technical solo founders who hate sellingThe Solo Founder Sales Playbook — a 38-page guide, 12 cold outreach templates, and a 5-tab tracker built for technical founders who'd rather ship code than chase deals.<br>Plug-and-play scripts, frameworks, and a working spreadsheet — so you can run outbound without sounding salesy.<br>Get Instant Access for $49

Download the Playbook & Templates Now Instant download · One-time $49 · 100% refund if it doesn't help<br>100% money-back guarantee·Instant download·No subscription

Playbook.pdf<br>38 pages · 8 chapters

12 Cold Templates<br>Email · LinkedIn · DM

Tracker.xlsx<br>5 tabs · live formulas

Full ZIP Pack<br>Instant download

BenefitsWhy Solo Founders Are Obsessed With This

Close more deals with zero sales experience<br>Use proven, battle-tested email sequences, objection handlers, and demo scripts that turn "maybe later" into "let's get started" — even if you're a developer who hates selling.

Save 20+ hours per week on outreach<br>Copy-paste personalized templates with high-response subject lines and follow-up cadences that actually get replies, so you spend less time hunting leads and more time building your product.

Build predictable revenue without a sales team<br>Follow the step-by-step playbook with qualification scorecards, discovery call frameworks, and real response-rate examples to consistently fill your pipeline and hit your first $5K–$10K MRR.

From the fieldReal founder wins from these exact frameworks

"I ran the 7-touch sequence and the qualification scorecard for 3 weeks. Booked 11 discovery calls and closed 2 paid pilots at $4K each. First real revenue after 9 months of building."<br>MR<br>Maya R.<br>Solo founder · Dev-tools SaaS

"Coached a portfolio founder through exactly this playbook before launch. They went from 'I don't know what to say in cold email' to a $42K ARR pipeline in 6 weeks — without hiring a single SDR."<br>EH<br>Eric Hensley<br>Head of Strategic ISV Sales, AWS · Author

Who's behind thisWritten by someone who's actually closed deals

EH<br>Eric Hensley<br>Head of Strategic ISV & Partner Sales, AWS

Eric Hensley<br>Head of Strategic ISV & Partner Sales at AWS

I've spent my career building partner revenue engines — running ISV co-sell motions, marketplace GTM, and strategic alliances at AWS. Before that I lived through 1 IPO and 2 acquisitions as a partnerships, channels & alliances executive.<br>Over and over I watched the same thing: brilliant technical founders shipping great products, then freezing the moment it was time to actually sell. Not because they couldn't — because nobody handed them the scripts, sequences, and qualification frameworks that enterprise sales teams take for granted.<br>This playbook is the distilled version of what I'd tell every solo founder in my network who DM'd me asking "how do I do outbound without sounding like a bro?" — the exact frameworks, templates, and call structures that move deals forward.<br>AWS<br>Strategic ISV Sales

IPO

Acquisitions

15+ yrs<br>B2B Sales & GTM

Connect on LinkedIn

What's InsideEverything You Need to Book Calls

38-Page Playbook PDF<br>8 chapters: mindset, fundamentals, templates, objections, discovery & demo frameworks

12 Cold Outreach Templates<br>Cold email, LinkedIn DMs & connection notes — each with subject line + reply-rate benchmark

10 Objection Handlers<br>Word-for-word responses to 'too expensive', 'send me info', 'we built it in-house' and more

Qualification Scorecard<br>0–3 scoring across 6 criteria — auto-calculates a pursue / nurture / disqualify verdict

Discovery Call Opener + Post-Demo Recap<br>Copy-paste scripts to run calls and lock in next steps without awkwardness

5-Tab Excel Tracker<br>Weekly tracker, scorecard, cadence calculator, template index, README — live formulas included

Cadence Calculator<br>Back-calculates how many emails per week you need to hit your MRR goal

7-Touch Follow-up Sequence<br>The cadence where 80% of replies actually happen

Everything in One ZIP<br>PDF + Markdown templates + Excel tracker, delivered instantly after purchase

Ready to Fill Your Pipeline?<br>Only$49one-time<br>No subscription. Lifetime updates. Yours forever.

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