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Image Credits: Adobe
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Adobe adds its AI assistant to Premiere, Illustrator, and InDesign
Ivan Mehta
6:00 AM PDT · June 18, 2026
Adobe is updating its Firefly AI assistant and adding it to Premiere, Illustrator, InDesign, and Frame.io.
The company has given the assistant new abilities to make brand kits, product videos, and storyboards . Plus, the Firefly app now lets users save whatever they’ve created as an element that can be used across projects.
Image Credits: Adobe
In Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions, and add markers. And in Illustrator, the assistant can do things like reorganize layers across a document or check for missing fonts.
Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by ChatGPT, Claude, and Copilot. Adobe said that it plans to add support for Google Gemini and Slack soon.
Firefly updates
Adobe is slowly transforming Firefly to increasingly resemble Canva, at least when it comes to AI features, loading up the app with AI tools that can generate images, videos, and storyboards. The company is now adding a new feature called Elements that can save AI-generated characters, objects, and locations for later use.
Firefly is also getting a Projects feature that can store existing assets in one place and share context. This could be useful for teams creating a video series or brand campaigns. Both of these features are currently available in a private beta.
Image Credits: Adobe
The company said users can now describe a brand and its style, or upload existing collateral, in Firefly to have it generate a brand kit, complete with logos, brand identity, and color palettes, or even generate product videos from photos. Users can also create storyboards to create videos.
Adobe is hard at work adding AI throughout its apps, and it is also working on an AI assistant that can work across its apps. The idea is to use AI to automate some of the tool usage within its apps that previously took several steps.
Topics
Adobe, Adobe Firefly, AI assistant, Apps, Creative Cloud
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Ivan Mehta
Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal.
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