True Cost Per Lead Analytics — CDAI Engine | Allocera Intelligence
True Cost Per Lead Analytics — CDAI Engine | Allocera Intelligence<br>The Problem<br>How It Works<br>Proof<br>Dashboard<br>Pricing<br>About<br>The Margin Gap<br>Client Portal<br>Request Access
Engine Status● Live|<br>Distortion Signals6 Active|<br>Directive TypesScale · Hold · Cut · Pause · Flag|<br>CPL Gap Detected40–65% Hidden Cost|<br>Margin ErosionStructural & Recurring|<br>Consumer PII StoredZero|<br>Dashboard Panels14 Live|<br>Platform CoverageMulti-Platform|<br>Confidence ScoringPer Directive|<br>Free Audit1 Campaign · 30-Day Lookback|<br>Engine Status● Live|<br>Distortion Signals6 Active|<br>Directive TypesScale · Hold · Cut · Pause · Flag|<br>CPL Gap Detected40–65% Hidden Cost|<br>Margin ErosionStructural & Recurring|<br>Consumer PII StoredZero|<br>Dashboard Panels14 Live|<br>Platform CoverageMulti-Platform|<br>Confidence ScoringPer Directive|<br>Free Audit1 Campaign · 30-Day Lookback|
CDAI Engine — True Cost Per Lead Analytics for Paid Advertising<br>You have enough dashboards. Now get a decision.<br>One directive per campaign. Every morning. Scale, Hold, Cut, or Stop — based on what your campaigns actually cost after every fee, refund, and hidden charge.
Request a Free Distortion Audit<br>See How It Works →
Client Portal — Existing Clients →
30–60%<br>Typical hidden cost gap between platform-reported CPL and your true all-in cost
Distortion signals detected weeks before existing dashboards show them
Zero<br>Consumer PII — stripped by the engine before processing, by design
Allocera Intelligence — Free Tool<br>Distortion Calculator<br>See your true CPL — not just what the platform reports.
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Ad spend (monthly)$
Leads generated
Net revenue from these leads$
Hidden Cost Layers — leave blank if it doesn't apply
Platform fee ~3% Meta / Google%
Broker / partner payouts$
Refunds$
Chargebacks$
Compliance cost / lead TCPA/CCPA — default $0.25$
Other variable costs$
Dashboard reports<br>$0.00
Actually paying<br>$0.00
True margin<br>0.0%
Hidden costs/mo<br>$0
The Problem<br>Every platform reports only the costs it controls.
Google Ads reports media spend. Meta reports its own numbers. Neither touches broker fees, post-conversion refunds, chargeback attribution, or compliance costs. The result is a cost-per-lead figure that looks clean — and is materially wrong.
What your dashboard reports<br>$11<br>Cost per lead — platform-reported<br>Incomplete
What you are actually paying<br>$47<br>True all-in cost — after broker fees, refunds, compliance & chargebacks<br>Structural gap
Proven on ad spend from $300/month to $1M+ — the gap between reported CPL and true contribution margin after hidden costs can represent 40–65% in misallocated capital. At $1M/month in spend, that’s $400K–$650K bleeding monthly. In legal and clinical trial verticals, the disparity is materially wider. No existing tool assembles the complete picture.
How It Works<br>One margin number per campaign. One directive to act on it.
CDAI connects to your ad accounts, CRM, and lead distribution stack. It reconciles every real cost layer — not just what the platform billed you — then issues one clear decision per campaign, automatically, every morning.
01CollectYour real costs, all in one place<br>CDAI pulls from Meta, Google, LinkedIn, your CRM, call tracking, lead distribution, Stripe, and your lead buyers. Setup takes hours, not weeks.
02CalculateTrue margin after every hidden cost<br>Media spend, platform fees, broker payouts, refunds, chargebacks, compliance costs — all reconciled into one true CPL per campaign. What you actually paid.
03AnalyzeSix warning signals, caught early<br>CPL inflation, quality decay, fraud concentration, chargeback spikes, margin compression, and payout bleed — surfaced weeks before standard reporting tools.
04DirectOne directive. No interpretation needed.<br>Scale, Hold, Cut, Quarantine, Renegotiate, Investigate, Pause, or Flag — one per campaign. Confidence-scored and delivered every morning.
Full methodology →<br>Not AI<br>CDAI is not an AI. It is a deterministic cost reconciliation engine — it performs math on verified data. There is no prediction, no model inference, and no hallucination. What it produces is a calculation based on what actually left your business.
The Outcomes<br>Better decisions. More profit. Less waste.
CDAI gives you the clarity to grow with confidence. When you know your true numbers, every budget decision gets sharper.<br>Scale Winners<br>Invest more in campaigns that actually make money.
Cut Losers<br>Stop wasting budget on campaigns that lose money.
Know the Truth<br>See your true CPL and profit after every hidden cost.
Save Time<br>No more spreadsheets or manual work. Automated, daily.
Reduce Risk<br>Catch refunds, chargebacks, and compliance...