Why the iPhone Will Fail

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Why the iPhone Will Fail

Big Tech

Apple

Why the iPhone Will Fail

By Chris Ullrich

June 27, 2007 1:00 pm EST

With all the mostly glowing and semi-glowing reviews starting to come in about the iPhone, I thought it might be interesting to read and provide to you a little counter perspective. Not that reading this article at Suckbusters gave me much reason to doubt my love for all-things iPhone, but its still nice to hear opposing viewpoints — especially those that actually make a bit of sense and some good arguments.

In the article, author David Platt outlines three key reasons for his prediction that the iPhone "is going to be a bigger marketing flop than Waterworld and Ishtar combined." If you know those movies, that's saying quite a bit. That said, what are his three key reasons? For starters, he complains that the designers of the iPhone have ignored the simplicity and ease of use demonstrated by the iPod and have instead designed a device that is not simple or easy to use.

Second, he feels the iPhone "crams" too many features into a single unit which when used in combination will require "far more dedication than a user is willing to invest and remember." This, he says, "condemns the iPhone to a tiny niche at best." Lastly, Platt laments the iPhone's touch screen and lack of "tactile feedback" which will force users to look at the screen at all times while using it — something, he says, they will "detest."

Some valid points to be sure and perhaps worthy of consideration. But does any of it change your opinion about the iPhone? Or is it still the shiny, touch-screened soon-to-be love of your life it always was?

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