Next Move Theory — there is an algorithm<br>Recognize yourself?<br>Founder, pre-PMF<br>You've shipped the thing nobody cared about and spent months on features no one asked for. Building is comforting, but validating is scary. The next bet is another three months, and it feels like a coin flip.

Indie hacker / vibe-coder<br>You can ship anything now, but the last few got zero buyers. You don't want to get one more product nobody pays for.

Product manager<br>The last three things you shipped moved no metric. You've become a backlog manager, not a PM, shipping features without knowing why.

Product leader, VP/CPO<br>Every team decides a different way, none of it built on strong foundations — so you can't be sure any call is the right one, and you're moving blind.

Product marketer<br>You're launching into a crowded category where everything sounds like “yet another X,” and your channel tactics just aren't working.

You can't see all the moves in front of you, so you're betting on a guess. Here's the methodology that fixes that.

The essence of Next Move Theory<br>1The operating system for product decisions<br>Next Move Theory is the algorithm behind every product call: how to find product-market fit, scale, position, grow conversion rates, improve retention. It works at every level, from this sprint's tactics to the company's strategy. Eight years of work, taught to 13,000+ founders and product leaders. The core of it is free in the open canon. The rest of the methodology lives in the courses and products here.

2It lays out every move open to you<br>Most decisions feel like a coin flip because you only see the one option you'd already fixed on. Next Move Theory lays out every tactical and strategic move actually open to you, and most importantly the ones you'd have missed.

3It helps you choose the best<br>Scores give you comfort, not confidence that these are the right moves. Next Move Theory weighs each strategy by how much it moves your goal and points you to the best, with strong logic behind it.

4With the odds on your side<br>The whole point: more of your bets land. Hundreds of companies run on Next Move Theory, and across dozens of documented cases the metrics moved significantly: conversion, retention, revenue, market share.<br>See the cases

Built for the makers<br>Same algorithm. Here's the win it lands for each segment<br>FoundersDecide what to build with the odds on your sideSee every tactical and strategic move open to you, find the Job customers will actually pay for, and pick the strategy that wins before you bet the next three months on a hunch.<br>Indie hackers / vibe-codersPick a niche that actually paysWriting code was never your problem. Choosing what to ship is. So let a methodology pick the Job people pay for and make the next build the first one with real buyers.<br>Product managersA roadmap that moves the metric — not theaterRun the logic from the foundations up, find where the metric actually breaks, ship the few moves most likely to shift it, and dramatically raise the odds of growth.<br>Product leaders (Sr PM / VP / CPO)The operating system your product org runs on.When every team reasons the same strong foundations, tactic to strategy, you can stand behind every call, and more of your bets pay off.<br>Product marketersPositioning that isn't “yet another X.”Find the angle in the customer's real Job, not channel hacks, and the odds it converts climb before you spend a dollar.

Why Next Move Theory skills beat other skills<br>Ask ChatGPT or Claude to run product research or apply a methodology and you get confident, generic output. Models barely know real methodologies, so without detailed methodology prompting the thinking stays shallow. The Next Move Theory skills carry the methodology foundations: thousands of theses and the exact algorithm, so the model reasons with it instead of guessing.<br>9/10alpha testers said the Next Move Theory skills produced better work than the other skills they'd tried.

Read & explore

The Nature of ProductHow to Build Products So Valuable They Look Like Magic The story of how the methodology core theses were discovered. Free to read.Open the book<br>The CanonThe methodology written as theses: what a Job is, what value is, how to segment, the Riskiest Assumption Test, and the main algorithm itself.Enter the canonCanon & skills on GitHubThe open canon plus Claude Code skills that run the methodology: skills for your AI agent that take a product idea and hand back a decision, not a description. Free and open.View on GitHub<br>Install the skills into your projectRun this from your project root. It drops the canon and the skills into .claude/skills and .codex/skills for Claude Code and Codex.curl -fsSL https://nextmovetheory.com/install.sh | bashCopy

Built on Advanced Jobs To Be Done<br>Eight years ago I discovered Jobs To Be Done, saw enormous potential in it, and made an unreasonable decision: rebuild it from scratch so it would finally yield an algorithm. It came together only when I found the science that explains what...