Meta debuts new, cheaper smart glasses under its own brand | TechCrunch
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Image Credits: Meta
Gadgets
Meta debuts new, cheaper smart glasses under its own brand
Aisha Malik
7:11 AM PDT · June 23, 2026
Meta on Tuesday said it’s launching a new line of smart glasses, dubbed Meta Glasses, starting at $299. These glasses are being made in partnership with EssilorLuxottica, but unlike the tech giant’s other smart glasses, they don’t carry Ray-Ban or Oakley branding.
The Meta Glasses are available in several countries starting today in a variety of color and lens combinations.
Meta has been continuing its push into wearables as competition in the space heats up. It’s worth noting that Meta and EssilorLuxottica are the largest players in the space, with an estimated market share of more than 80%, according to data from Counterpoint Research.
Image Credits: Meta
The Meta Glasses don’t have a screen, but they come with a camera and personal speakers. There’s a dedicated button that by default triggers the Meta AI assistant, or you can customize the button to launch a specific feature.
Meta claims these new glasses have over eight hours of battery life, and the on-the-go charging case provides up to 40 hours of additional usage.
The first pair of the new glasses, called the "Meta Adventurer," features a rectangular shape, and is available in standard and large sizes. The "Meta Fury" frame is boxier, resembling popular styles of men’s glasses. The most notable are "Meta Glasses by Kylie," which feature a slim oval frame designed in collaboration with American model Kylie Jenner.
Image Credits: Meta
Meta says the Meta AI assistant on these new glasses can answer questions about everything from sports scores to local restaurant picks, can understand what you’re seeing, and can help manage your daily life.
The company said these display-less glasses will soon support the "Pedestrian navigation" feature, which provides turn-by-turn directions for walking around. Meta’s also adding support for 14 new languages for its live translation feature, including Japanese, Chinese (Mandarin), Hindi, and Korean.
Meta’s new smart glass range comes a week after Snap unveiled Specs, its long-awaited consumer smart glasses, at a hefty $2,195 price tag.
Topics
Gadgets, Hardware, Meta, meta glasses, SMART Glasses, wearables
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Aisha Malik
Consumer News Reporter
Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal.
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