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Cargo Culture

Ed Zitron<br>Jun 23, 2026<br>30 min read

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If you liked this piece, you should subscribe to my premium newsletter. It’s $70 a year, or $7 a month, and in return you get a weekly newsletter that’s usually anywhere from 5,000 to 18,000 words, including vast, detailed analyses of NVIDIA, Anthropic and OpenAI’s finances, and the AI bubble writ large (updated to version 3.0 a few weeks ago). My Hater's Guides To the SaaSpocalypse, Private Credit and Private Equity are essential to understanding our current financial system, and my guide to how OpenAI Kills Oracle pairs nicely with my Hater's Guide To Oracle.<br>My last two premium newsletters were a deep-dive into the bubbles-within-a-bubble that make up the AI bubble — from the unsustainable and reckless growth of semiconductor companies, to the cults of personality surrounding Sam Altman and Dario Amodei.<br>Subscribing to premium is both great value and makes it possible to write these large, deeply-researched free pieces every week.<br>A few weeks ago, I predicted that the AI industry would start pushing the concept of “loops” — effectively LLMs prompting LLMs and being left to their own, token-intensive devices — as a desperate attempt to get users to burn more tokens, I imagine to create more revenue.<br>Now Jensen Huang and Claude Code chief Boris Cherny have both, within 24 hours of each other, intimated that the age of prompting models is over, as you’d just be “handling loops,” which conveniently also means burning more tokens.<br>It’s unclear what benefits a loop might have, but at a conference where the first question was mysteriously about “whether loops were for real,” Cherny was emphatic that they were, and attempted to explain why:<br>Later in the talk [around the 32:00 mark in this YouTube video], Cherny got specific about the loops he keeps running in his own work. One agent is continually looking for ways to improve the code architecture, while another looks for duplicated abstractions that can be unified. They submit pull requests like any other coder, and since the code is constantly changing, they never stop running.<br>Pretty convenient for a guy who’s allowed to burn upwards of $130,000 a month in tokens by Anthropic. Burn as many tokens as possible, so that the Great Prophecy might occur! If you don’t endlessly use as many tokens as possible, constantly defend the AI industry, and prove yourself worthy of the Great Beast of Capital, you will never ascend! Use loops now! Agents are out! You’re an ape if you use agents now that we have loops!<br>I realize I sound like I’m being a little dramatic, but the AI industry moves with an alarming speed and consensus to judge those who are deemed unworthy. Don’t you dare report news that might darken the hearts of the chosen! Don’t you dare suggest that the Great Prophecy (Anthropic and OpenAI are able to meet their $1.1 trillion in spending commitments) is untrue! Don’t you dare doubt that large language models are the future! This is Silicon Valley, and Silicon Valley stands for rugged individualism, rationality, and meritocracy, unless, of course, everybody in Silicon Valley agrees that an idea is good, at which point all of that bullshit goes out the window. Any singular piece of information that even slightly rings positive is proof of the Grand Prophecy of Growth that AI promises, and Chosen are those that take said proof, and Cursed are those who would question it.<br>That being said, if you’re an AI booster, I need you to listen to me. It’s very important everybody does the same thing right now. If Saint Tibo resets the Codex limits and you’re not immediately running loops — if we’re all not running loops — then the Great Prophecy won’t be completed. If you hear anybody question the Great Prophecy, you must immediately attack them, ideally finding a single point that you believe to be wrong (having read at most 200 words of what they have written), and then declare your victory. This is now your job.<br>If you do not write supportive blogs and tweets about the AI industry, you hate the entire tech industry, because Silicon Valley (see: the supposedly individualistic and meritocratic culture built on challenging consensus) needs you to suppress all dissent of any kind and ostracize those who dare to speak ill of it. Do not fret about non-believers who ask about things like “economics.” If you’re worried, re-read AI 2027, a piece of speculative science fiction that the big, serious, rationality-driven tech industry requires you to take seriously. You’re a big boy! You make your own decisions! Unless those decisions run contrary to the consensus of Silicon Valley, which is currently set to “AI is the literal future of everything and can do anything we agree on eventually.”<br>This is Silicon Valley — a monoculture that sells itself as outliers, putting everything it has into supporting a generative AI industry that sends the...