PACT: Anonymous Credentials for the Web - Mozilla Hacks - the Web developer blog

PACT: Anonymous Credentials for the Web

By<br>Dennis Jackson

Posted on

June 23, 2026<br>in<br>Firefox

This is the technical companion to our update on Distilled, “Keeping the web open and private in the bot era.” Here we take a deeper look at the problem space, the design we’re proposing, and the problems still left to solve.

Bots (and privacy-preserving browsers) not welcome

Browse a news site in a private window. Shop at a major retailer with a VPN. Visit a video streaming platform with anti-fingerprinting defenses tuned up. You’ll see the same responses: registration walls, block pages, and endless CAPTCHAs. The message is clear: if we think you might be a bot, you’re not welcome.

Websites have valid reasons for wanting to block bots. Bots enable volumetric abuse, abuse that wouldn’t otherwise be feasible if they had to be carried out by humans.  For example: SEO comment spam, credential stuffing and DDoSing. Consequently many sites employ dedicated anti-abuse tooling which aims to keep the bots out whilst minimizing friction for human visitors.

Unfortunately, that tooling is increasingly failing at both tasks. Browser privacy protections are dismantling the passive signals that anti-abuse systems depended on to identify and distinguish visitors. Meanwhile advances in generative AI have rendered CAPTCHAs ineffective: bots now solve them faster and more reliably than humans.

Many sites are switching to more invasive mechanisms and now ask visitors to disclose identifying information, e.g. an email address, a federated login or disabling their VPN. This means greater friction for users, since providing these details on a first visit takes time. It also compromises their privacy, since these details enable the same kinds of cross-site tracking that browser privacy protections were intended to mitigate.

This leaves users with a dilemma. The more effectively they protect their privacy, the harder it is for websites to distinguish them from bots and the worse the treatment they receive. Website operators are also suffering. The additional friction they inflict upon well-behaved visitors harms their site, but many are willing to pay the costs if it mitigates volumetric abuse.

Browser-based AI agents make this tension more acute. Sites may want to allow agents which are acting on behalf of individual users while blocking agents engaged in volumetric abuse. However, with no effective mechanisms to distinguish the two, websites are opting to block both. That hurts users, who should be free to choose the user agent they use to access the web; it hurts new browsers and agents, which struggle to interoperate; and it hurts sites, which lose legitimate visitors.

The consequence is that the web gets worse for everyone. Users get more friction or less privacy or both. Website operators see more volumetric abuse and the friction they add drives away users who would otherwise want to consume their content or services. New user agents struggle to access the same content as conventional browsers.

The Costs of Convenient Solutions

Some large ecosystem players have put forward solutions that leverage their control of the dominant operating systems and their deep integration with consumer hardware. These rely on device attestation: identifiers and privileged code baked into devices at the hardware level, which let manufacturers prove what software is running on a user’s device. Exposing this functionality to the web means attesting to sites that the user is running approved software with trusted hardware and therefore isn’t a bot. There have been two substantive proposals.

Google’s Web Environment Integrity, abandoned in 2023, was the blunt version. It attested to the user agent itself, as well as the operating system and device in use. Users would have lost control in two ways: once to the attester, which would decide which operating systems and devices could be blessed, and again to the website, which would decide which software to accept. If sites had adopted allow-lists of approved user agents, building a new browser would have become virtually impossible, and sites could have withdrawn access from any user agent they chose.

Apple’s Private Access Tokens, deployed across their ecosystem in 2022, have more subtle issues. Built on the Privacy Pass protocol standardized at the IETF, they get a lot right: a user receives a renewed, limited batch of one-time tokens that can be presented to websites without linking their visits together. This provides privacy for users and has shown rate limits to be an effective tool for sites – both points we’ll return to later in this post.

However, Private Access Tokens rely on device attestation, requiring that the hardware manufacturer be in overall control of the user’s device. Presenting a PAT tells a website you are locked into Apple’s rules for what counts as acceptable software. Due to PAT’s...