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How I Got an Investor Check Through Cold LinkedIn Outreach Using Wayy.ai

Most fundraising advice assumes founders need warm intros, a strong network, or existing investor relationships to get into real conversations. This case shows a different path: Wayy was used to run cold LinkedIn outreach that led to an actual investor check.

Campaign snapshot<br>In the first 30 days of the campaign, the results were:

347 connection requests sent.<br>88 connections accepted.<br>13 interested replies.<br>1 investor check.

This was not a manually managed outbound process where every line of copy was edited by hand. Wayy crafted the outreach flow, and the same approach can be applied to other founders and other companies once the right inputs are provided.

The goal<br>The campaign started with a direct instruction inside Wayy:<br>“I would like to sell an investment opportunity in Wayy.ai.”

That framed the campaign correctly from the start. It was not treated as customer acquisition outreach; it was explicitly investor outreach.

Wayy then received the core company context: what the product does, the pain it solves, early traction, team credibility, and round context. That context gave the agent what it needed to create and run the outreach.

The target investor<br>The target persona was defined simply:<br>“Let’s focus on angel investors who are also exited serial founders in USA.”

This constraint helped Wayy focus on investors who understand founder pain, outbound sales challenges, and early-stage conviction-based investing. Cold outreach tends to work especially well with founder-angels and operator investors who can recognize a wedge quickly.

What Wayy handled<br>Wayy did more than just help with targeting. It also crafted the connection requests and follow-up sequence based on a few simple instructions from the founder.

The messaging guidance was straightforward: make it clear this is an investment opportunity, avoid sounding needy, ask early whether the person is actively investing, and keep the tone human and calm. From there, Wayy generated the actual outreach messages automatically.

Those messages were used as-is after the initial clarification. The founder did not spend time manually crafting or rewriting every line. That is the part that makes this use case broadly useful: the agent can turn strategic inputs into a live campaign.

Why this worked<br>This campaign worked because the targeting and framing were both strong. The investor type was right, the market wedge was easy to understand, and the outreach flow introduced the conversation as an investment opportunity from the first touch.

Wayy handled the repetitive work: targeting, sequencing, message generation, and execution. The founder focused on the high-value work: responding to interested investors, taking calls, and moving conversations forward.

What founders can reuse<br>This pattern is reusable beyond Wayy. A founder can define a fundraising goal, specify an investor persona, upload a short blurb with product, pain, traction, team, and round details, then let Wayy craft and run the campaign.

That means less time spent guessing how to write investor outreach and more time spent on actual conversations, diligence, and closing.

Leo Popov<br>CEO Wayy

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