Om Malik taught Silicon Valley to read itself

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Om Malik, GigaOm founder and Silicon Valley chronicler, dies - RuntimeWire

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Why it matters

Malik's career mapped the rise, promise and cost of startup media: sharper, faster and closer to founders, but never immune to money or incentives.

Om Malik (@Om), the journalist, GigaOm founder, photographer and True Ventures partner whose work tracked the commercial internet from dial-up optimism to AI saturation, died on June 24 at Stanford Hospital after what his family described as a long health journey with his heart, according to a post on On my Om. He was 59.

His family said he was surrounded by family and friends. The post asked readers to share remembrances in comments or on his social accounts, which is exactly right for Malik: he turned a personal site into a public room before the internet turned every public room into a feed.

Here is the part where I break the fourth wall, because the usual obituary distance would be dishonest. I was one of the founders trying to get his attention. In March 2008, late at night, I pitched GigaOm on Ping.fm, the social publishing startup, asking whether the publication wanted to run the story of our new iPhone interface and help give away beta signups. Malik replied within minutes, shortly after 11 p.m.: "can you outline what Ping.fm does? I would love to chat more, but would like to get an idea as to what its all about. :-)"

That exchange was small. It was also the whole system in miniature. A founder could reach the editor directly. The editor was awake. The story was not filtered through a communications department, a conference stage or a banked embargo calendar. Malik helped build that operating system for Silicon Valley media: fast, conversational, porous, technically literate and dangerously close to the companies it covered.

Malik was not just one of the people who covered Silicon Valley. He became one of the people Silicon Valley used to understand itself. That was the gift and the complication of his career. He was a reporter, then a founder, then a venture investor, and he never entirely gave up any of those identities. He could spot a network shift early because he had spent decades watching pipes, protocols, business models and human ego interact at close range. He could also be too close to the machine he covered, a tension that defined the blog era he helped build.

Born and raised in Delhi, Malik earned an undergraduate degree in chemistry from St. Stephen's College before moving through journalism jobs in India, London, Eastern Europe and New York. On his About page, he described himself as a San Francisco-based writer, photographer and investor who had spent three decades in the trenches of Silicon Valley and had been writing about the commercial internet since its birth. Before GigaOm, he worked at Business 2.0, Forbes.com, Red Herring and Quick Nikkei News, and wrote for outlets including The New Yorker, Fast Company, Wired and The Wall Street Journal.

The early biography matters because Malik did not enter technology as a cheerleader. He came through telecom, broadband and infrastructure, the unglamorous substrate under the consumer internet. His 2003 book, Broadbandits: Inside the $750 Billion Telecom Heist, examined the excesses and fraud around the telecom bubble. That made his later enthusiasm for networks more useful. He understood that every platform story had a bill attached, and usually a creditor somewhere in the frame.

The blog as company

Malik started GigaOm as a one-person technology blog in 2001 and, with seed funding from True Ventures, turned it into a media company and research business. True later wrote that shortly after closing its first fund in 2006, it gave Malik a $25,000 check with the note, "Use this to make your dreams come true," and then committed to fund GigaOm's Series A after a formal pitch meeting.

That origin story became part of both Malik's legend and GigaOm's eventual cautionary tale. The company was built like the startups it covered. It carried the ambition of venture-backed scale into a journalism business that depended on advertising, research, events and an audience sophisticated enough to care about cloud infrastructure before cloud infrastructure was obvious.

GigaOm was not as loud as TechCrunch and not as institutional as the business press. Its best work lived in the middle: close enough to startups to see the seams, technical enough to follow the architecture, skeptical enough to resist the worst demo-day theater. If you were building in that era, you knew what a GigaOm mention meant. It meant someone who understood the stack might take you seriously.

That...

malik gigaom silicon valley before business

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