The Waffle Shop Downstairs - Gibberish and Stuff

There’s a waffle shop near my house that’s been there for as long as I can remember. I used to go all the time. At $2 a waffle, it was slightly more expensive than your average bakery waffle, but it was better. Like they spread the filling across the whole thing. Not just on one half and folded over. It’s something only they can do.

One day I went there and the price was $3. I asked the staff about it. They said oh, eggs went up in price. Eggs. Yeah, I knew that. But I didn’t think eggs had gone up by that much. Then the staff said, if you also buy our bubble tea, we’ll give you 50 cents off. I left the shop without buying. Not because I couldn’t afford $3, but because I couldn’t stand a 50% increase overnight.

Then a rumor started going around, saying that the boss was trying to make a deal with blacklisted egg farmers to bring costs down. Of course, the savings weren’t going to show up in waffle prices. Look, I’m a simple man. I’ll buy your things if the price is worth it. I won’t if it’s not. But don’t complain to me about the price of eggs, then secretly go shake hands with blacklisted farmers. Thinking you’re so clever.

So I stopped going. That nice waffle shop that used good ingredients. That staff who’d tell you, be careful, it’s hot. It’s all gone.

Yesterday I passed by the shop. The waffles were $4. They’d changed their signboard. They were now a Waffle Specialty Store. A few young people were queueing up, and the staff was busy as usual.

And that’s when I had my eureka moment. If you think you can only sell $2 waffles, you’ll be selling $2 waffles forever. It really comes down to one word: courage. The courage to raise the price. When everyone thinks you’re crazy, you raise the price again. That’s how you become the most valuable waffle shop in the world.

Why am I still writing code? Why am I still working overtime? The world has shown me how to make money. I was a fool for only seeing it now.

So I’m going to open my own waffle shop. I’m going to call it iWaffle. I’m not just going to sell waffles. I’m going to sell set meals. And seasonal items. And subscription services.

We think you’re going to love it.