DYNAMICS-WEB: A Pre-Registered Measurement of Web Content Character over the Link Graph, and a Powered Proof that its Sub-Perceptual Half Changes Conversion | Zenodo

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Published June 28, 2026

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DYNAMICS-WEB: A Pre-Registered Measurement of Web Content Character over the Link Graph, and a Powered Proof that its Sub-Perceptual Half Changes Conversion

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Duke, Jason1

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1.

Kronaxis Limited

Description

Search measures two properties of a web page, its authority and its topic. This paper shows the same link graph carries more, makes several of those signals public, and establishes that the deepest of them changes what a reader does without ever being consciously seen. It presents DYNAMICS-WEB, a model of the character of web content, how a page reads across eight axes with subject and standing held fixed.<br>Five findings: character is distinct from authority (which reconstructs it at a coefficient of determination of 0.030) and from a full surface battery (0.256), and its axes transfer to Arabic, Chinese and Swahili read directly; character propagates through the link graph at about 0.4 per axis against a null of zero, and the same engine recovers geographic relevance for forty six countries, so propagation is a general method, not a character trick; a multi rater study finds character felt but not consciously named, a sub perceptual property; in a pre registered, powered experiment (n = 117) matching the sub perceptual axes of a page to a reader raised conversion from nineteen to thirty one per cent (one sided p = 0.0295) while the loud commercial axes carried none of the lift; and three foundation models from three developers recover five to six of the eight axes in common, evidence the construct is not an artefact of one teacher.<br>The paper is honest about its bounds: the conversion effect is modest and broad alignment did not replicate, the single subject demonstration is a proof of concept, and two axes do not transfer cleanly. The proprietary mapping from a reader's disposition to the content that suits them is deliberately withheld.

Notes

Public release. The discriminant, convergent, propagation, cross language, human and pre registered conversion tests are run and reported, and a cross model recovery check finds three independent models from three developers recover five to six of the eight axes. The proprietary mapping from a reader's disposition to the content character that suits them is deliberately withheld.

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OpenAIRE

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Keywords and subjects

Keywords

web content character

link graph propagation

PageRank

topical authority

sub perceptual signals

choice experiment

pre registration

conversion

cross model validation

convergent validity

knowledge distillation

multilingual

geographic relevance

web measurement

DYNAMICS-WEB

DYNAMICS-8

persona disposition

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DOI

10.5281/zenodo.20981883

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Resource type<br>Preprint

Publisher<br>Kronaxis

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English

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Created

June 28, 2026

Modified

June 28, 2026

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