Hotels cheat with AI-optimised images

Marketplace • 26.6.2026 • 45387

Hotels cheat with AI-optimised images

A real sea view or AI-generated? Some hotels aren’t too fussy about the authenticity of their photos. / © janzwolinski, Adobe Stock<br>26.6.2026<br>Every fifth photo of hotels and other accommodations on travel booking platforms shows evidence of being AI-generated or at least AI-optimised. This is shown by a recent study.

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