Product Design Psychology by Wouter de Bres
Product<br>Design<br>Psychology<br>by Wouter de BresUnderstand the minds you're designing for and the mind you're designing with.<br>Start Reading
THE DESIGNER'S MIND<br>How your own psychology shapes what you design
Introduction
Nobody Thinks Like You
You Ruin Your Own Designs
Design for Your Ego
Your Mind Lies to You
Taste Isn't Talent
Creativity Isn't Magic
Deadlines Make You Dumb
Love at First Sketch
Your Knowledge Is the Problem
You Are Not Listening
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MINDING THE DESIGN<br>How interface mechanics shape perception and behavior
Pass the Vibe Check First
11<br>Your Design Is Rigged
12<br>Stop Hiding What's Clickable
13<br>Intuitive Design Is a Lie
14<br>Your UI Is Exhausting
15<br>Stop Breaking the Pattern
16<br>Nobody Remembers Your UI
17<br>Design the Last Moment First
18<br>Fake Progress Is Real Motivation
19<br>Layout Speaks Before You Do
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THE USER'S MIND<br>What users bring psychologically before they ever touch your product
Users Don't Think in Tasks
21<br>Users Want Now, Not Later
22<br>Your Users Are Lying to You
23<br>Users React, Then Rationalize
24<br>Users Will Hate Your New Design
25<br>Your Design Doesn't Translate
26<br>Old Habits Beat Better Products
27<br>More Options Make Users Quit
28<br>Users Will Ignore You
29<br>Your Design Made Them Quit
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THE ORGANIZATION'S MIND<br>How the system you work inside shapes what gets shipped
You Ship What Your Boss Likes
31<br>Good Design Dies in Meetings
32<br>A Redesign Won't Save You
33<br>The Metric Is Not the User
34<br>The Roadmap Ate the User
35<br>Better Ship It Than Admit It
36<br>You Design the Same Mistakes
37<br>You Solved the Wrong Problem
38<br>Research as Alibi
39<br>Now You Know Too Much
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