I have been working on Kiyeovo - an open-source desktop P2P messenger with an optional anonymous mode - for almost a year now. The plan is to go full-release on 7th of July.Currently, I’m trying to figure out how to make the launch more visible - market the product (even though it s FOSS).The common answer I saw was to build in public , but as I, and many of us, don t have any sort of following online - that won t have as big of an effect. Still, useful advice.Since the final release of the product is less than a week from now, I decided to focus a lot more on the marketing aspect.I allocated a budget of 550$ which I will spend on the release. - 150$ of that will go into deploying bootstrap, relay and STUN/TURN servers around the world so that you can use the app without setting up your own infrastructure - path of least friction for users who just want to try the app out.I m left with 400$ which are going straight to getting the word out. And this is where I need your help and advice.- What are some ideas and experiences? - What would you do with the remaining 400$?Some ideas that I currently have are: 1. Funny video ad (it s different from what usual FOSS marketing does) 2. Paid ads on reddit, X and LinkedIn 3. Reaching out to FOSS communities 4. Writing more technical blogs about itFree actions I did/will do - I created a landing page ( https://kiyeovo.marindedic.com/ ), the app will come with platform-specific installers for less entry friction, and I will announce the launch on HNFor people who have successfully launched FOSS: what helped? What was a waste of time and money?