Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch - MacRumors

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Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

Wednesday July 1, 2026 4:49 am PDT by Tim Hardwick<br>Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($).

An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues."

Siri AI will be available for free with iOS 27 and iPadOS 27 when they are released in September. However, the enhanced chatbot-style Siri will not be available in the EU on iOS and iPadOS until it can find a path forward under the bloc's regulatory framework. That includes the new Siri app for revisiting conversations, expanded Visual Intelligence capabilities, integrated writing tools, Siri mode in the Camera app on iPhone, and more.

When the new enhanced Siri AI features were announced at WWDC 2026 last month, Apple said EU regulators did not accept any of the company's proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.

According to the Commission, the Digital Markets Act (DMA) requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri, allowing them to perform many of the same tasks on a user's behalf with appropriate user consent.

To address the issue, Apple came up with the idea of a Trusted System Agent – intermediary software that would be designed to let third-party virtual assistants securely access the same system capabilities as Siri AI on EU devices. Apple said the EU rejected the proposal.

The EU quickly shot back against that characterization, however, saying the decision not to launch Siri AI in the bloc was entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution. Regulators also said Apple simply requested a blanket exemption from its interoperability obligations under the DMA, something the Commission said is not an available option.

The dispute prompted a wave of criticism of the Commission. According to the Financial Times, EU officials received hundreds of emails from consumers accusing Brussels of denying Europeans access to the new technology.

As for Apple's proposed Trusted System Agent, a Commission official told the publication its contact with Apple on the idea was limited, and that it lacked a concrete proposal or details on how such an agent would work beyond the general concept. The official claimed Apple "focused on obtaining a green light to delay compliance."

"Apple's proposal to delay interoperability for third-party AI agents while having its product available to users would have risked leading to the entrenchment of its service before others would get a chance to compete for at least two years if not more," the official said.

By contrast, the official said changes Google made to Android prompted the Commission to open a formal consultation on how the company could comply with the DMA and avoid hefty fines.

Apple has not publicly commented on the latest round of discussions.

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Tags: European Commission, European Union, Siri Guide, Siri AI, Tim Cook

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