Companies Are Throttling Employees’ AI Use Because It’s Too Expensive
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tokenpocalypse<br>Companies Are Throttling Employees’ AI Use Because It’s Too Expensive
Joseph Cox
Emanuel Maiberg
Jul 2, 2026<br>at 6:00 AM
Sources and leaks from Amazon, Adobe, Atlassian, Citi, and more show what is really happening with AI right now: companies are trying to rein in AI use as costs spiral out of control.
Photo by Sebastian Herrmann on Unsplash and collage by 404 Media with company logos.
Companies across tech, entertainment, banking, and many other industries are throttling their employees’ use of AI and pleading with workers to use less powerful models to stop AI costs from spiraling out of control, according to leaked Slack chats, screenshots of internal dashboards, emails, and more material obtained by 404 Media from half a dozen companies including Atlassian, Adobe, and Amazon. In at least one case, AI spending has tripled to more than $15 million a month.<br>The news shows the looming fallout from companies adopting AI as quickly as possible, and AI providers’ moves to charge enterprises based on how much they use AI rather than a flat fee. Emails obtained by 404 Media even show some companies cutting off access to some AI models altogether in an attempt to stop burning through their AI tokens, and big tech companies like Adobe are ending unlimited access to Claude.<br>“A lot of people had ideas about how to adjust workflows with lower-reasoning models for certain tasks in order to mitigate token consumption,” an Adobe employee told 404 Media. “But I am not sure that they fully absorbed the news, and I'm not sure the full ramifications are going to be clear to everyone until it goes into effect.” 404 Media granted multiple employees at companies using AI anonymity because they weren’t permitted to speak to the press.<br>Citi, for example, has shut off access to Claude’s and ChatGPT’s latest models entirely, according to an internal Citi email obtained by 404 Media. That includes Claude Opus 4.6 and 4.7, and GPT-5.5.<br>💡<br>Do you know anything else about token spend inside companies? We would love to hear from you. Using a non-work device, you can message Joseph securely on Signal at joseph.404 or Emanuel at emanuel.404
“These models consume significantly more AI Credits per interaction and have been the primary driver of elevated enterprise consumption,” the email reads. The email says Citi disabled the models on June 24 and plans to re-enable them on July 1.<br>Before shutting off access, Citi sent employees another email asking them to not use the more powerful models unless they absolutely had to.<br>“⚠️ Action needed: Choose the right model for the task (reduce Opus 4.7),” one section of the email reads, referring to one of Claude’s more recent, and token hungry, models. Since AI tokens are now pooled across Citi, the email says, developers with heavier AI-assisted workflows draw more from the shared pools, while lighter users ideally contribute their unused portion, freeing it up for the developers who may need their tokens. “We need everyone to be intentional about model selection to ensure fair access for all users across the enterprise.”<br>The email points again to Opus 4.7, saying, “Every interaction with Opus 4.7 (and other models in its class such as GPT 5.5) consumes significantly more credits than standard or mid-tier models.” It then provides a breakdown of what Citi employees should use each model for: GPT-5.3-Codex for quick questions, explanations, or simple code generation; the same model or Claude Sonnet 4.6 for code review and “standard chat;” then higher models like Claude Sonnet 4.6 for “architectural reasoning.”
Citi’s changes come directly in response to GitHub moving from a flat subscription model to a usage-based billing one in June, according to the email. The email says Citi is also monitoring daily Copilot usage to find “excessive or anomalous usage patterns early” and has budget controls in place. Citi told 404 Media it has not disabled models and the company is not taking steps to curb usage by allocating workers a certain number of AI tokens. This is despite the email and other screenshots clearly showing Citi blocking access to certain models.<br>Atlassian, the company behind the popular software product development tool Jira, recently ended unlimited use of AI tools at the company and introduced a dashboard where employees can track how much their AI use costs the company. 404 Media has seen the dashboard, which shows Atlassian went from spending $5 million on things like AWS, Google Cloud, and OpenAI LLMs in the month of August 2025, to more than $15 million in May 2026. The company is on track to spend more than $120 million on AI tools for the fiscal...