What the World Cup Looks Like in Internet Traffic | Kentik BlogSlide 1 of 1
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Table of contentsHow Kentik’s OTT Service Tracking worksTraffic surges for Fox Sports during gamesWithin a match, the second half usually winsNational traffic dips during gamesBrazilIranAustraliaThe biggest surges are still ahead
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Table of contents<br>How Kentik’s OTT Service Tracking worksTraffic surges for Fox Sports during gamesWithin a match, the second half usually winsNational traffic dips during gamesBrazilIranAustraliaThe biggest surges are still ahead
SubscribeSummary<br>The World Cup may be the most-watched event in media history — so what does it look like from inside the network? We dug into ISP traffic data to reveal how Fox Sports peaks during US games, why second halves usually win, and how traffic flows shift for entire nations like Brazil and Iran when their team takes the field.
FIFA is projecting that approximately six billion people will engage with the tournament in some form across traditional broadcast, streaming, digital platforms, and out-of-home viewing, a figure that would make it the single most-watched sporting event in the history of global media. That’s roughly 75% of the world’s entire population!
With billions of people expected to engage with the tournament, the effects on global internet traffic are going to be widespread. Although we’re still in the middle of the tournament, we thought we’d share a few of the interesting things our traffic numbers show from the ISP’s perspective.
How Kentik’s OTT Service Tracking works
Kentik’s OTT Service Tracking gives broadband operators visibility into the over-the-top services running across their networks without the cost and complexity of deep packet inspection. It is powered by Kentik’s True Origin engine,...