Localize your App Store prices in 175 countries with ParityAppKit | by Gautier | Apparence.io | Jul, 2026 | MediumSitemapOpen in appSign up<br>Sign in

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Localize your App Store prices in 175 countries with ParityAppKit

Gautier

7 min read·<br>5 hours ago

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One of the best ways to increase revenue is testing prices.<br>So each time I change a price, I log the changes in a spreadsheet.<br>But it takes time. Most of the time I don’t log every country. Only the ones I focus on.<br>And so I lose money.<br>Because there are 175 countries. Each has its own currency, its own VAT, its own purchasing power.<br>The latest Adapty report shows that localized prices can increase your revenue by 20–50%. Most indies I know either spend hours on it or just accept losing 30–40% of their international revenue.<br>You can’t charge $9.99 in India and expect the same conversion as in the US.<br>Why I built ParityAppKit<br>I used to spend hours checking prices in every country.<br>I was frustrated. I had to do it all manually. And I was losing money because of it.<br>Once you have more than 3 apps, you can’t keep track of every price. For each app you have at least 3 subscription tiers. Each tier has its own price in every country.<br>What ParityAppKit does<br>ParityAppKit is a native macOS app. It sets your App Store prices in 175 countries at once.<br>You pick one base price. ParityAppKit calculates every local price for you. VAT, sales tax, and purchasing power parity all handled. One click pushes the whole matrix to App Store Connect.<br>It works for paid apps, in-app purchases, and auto-renewable subscriptions.<br>Everything runs on your Mac. No server. No account. Your App Store Connect API key stays in the macOS Keychain.<br>Press enter or click to view image in full size

app store parity pricing made easyHow it works: 3 steps<br>Setting App Store prices with ParityAppKit takes about a minute per app. Here’s the flow.<br>1. Import your app and set a base price<br>Point ParityAppKit at your App Store Connect API key. You generate it once in App Store Connect, under Users and Access. It’s stored in your macOS Keychain from then on.<br>ParityAppKit pulls your app and its current prices. You pick a base currency (usually USD) and set your price. Say $9.99 for a subscription tier.<br>2. Review the diff<br>ParityAppKit computes the localized price for each of the 175 territories. VAT and sales tax are built into the displayed price. Your net revenue per country stays consistent.<br>Then it shows you a diff. Current prices on the left, new prices on the right. You review every country before anything ships.<br>3. Push to App Store Connect<br>One click. ParityAppKit calls the App Store Connect API. All 175 prices update at once.<br>Every push is versioned locally. If you regret a decision, roll back in a click.<br>Press enter or click to view image in full size

change price for all countries on App Store connect from tier listsKey features<br>ParityAppKit does one thing well. Set the right price in every country without the spreadsheet dance. Here’s what’s inside.<br>🌍 Sync prices for all 175 countries . Every App Store territory Apple supports. Even the 20+ countries that don’t use USD, EUR, or GBP. You don’t need to know the local currency or VAT rate. ParityAppKit does the math.<br>⚖️ Automatic purchasing power parity. The price shown in India, Brazil, or Turkey is calibrated to local buying power. Not the same $9.99 that costs a week of groceries there. ParityAppKit uses updated PPP indices for every country.<br>🧾 Tax-inclusive display prices . In Europe, the display price includes VAT. In the US it doesn’t. Apple’s tiers try to handle it but the reality is messy. ParityAppKit takes care of the math. You don’t need to remember that Norway’s VAT is 25% or Chile’s is 19%.<br>⏪ Version history and rollback . Every push is saved locally. Compare pricing snapshots over time. Roll back to any previous state in one click.<br>🎯 Manual overrides per country . Want a specific price in one country? Override the computed price. ParityAppKit respects it on future pushes. Reset to the computed price any time.<br>💳 Paid apps, IAP, and subscriptions. Same workflow for all. Multi-tier subscriptions get side-by-side comparison. See Monthly, Yearly, and Lifetime prices across countries at a glance.<br>🔒 Local-first. Private by design. No account. No server. Your API key stays in the macOS Keychain. ParityAppKit is a notarized native macOS binary, around 14 MB. Nothing about your pricing ever leaves your Mac.<br>👀 Diff preview before every push . No prices change on the App Store until you say so. ParityAppKit shows you the exact diff for every country. If it looks wrong, cancel. Nothing has been pushed yet.<br>Why localized prices convert 20–50% better<br>The default when you launch on iOS is to pick a USD price. Apple’s pricing tiers spread it around. Most devs don’t realize this leaves money...