Show HN: Logo Design for Busy Founders

sim04ful1 pts0 comments

General purpose illustration tools like adobe illustrator or affinity have a great amount of flexibility but come at the cost of complexity that isn t needed for a logo design tool.So I trimmed down the fat to a minimal set of 10 tools acting on a logo grid, when combined together makes it easy to build quite a surprising variety of logo marks pretty fast.This was a very interesting project unlike most of the work i ve done over the years, this iteration (the 4th) came from progressively whittling down (vs up) affordances, if a combination of tools could do what one did, it was cut, if that tool didn t seem to behave cohesively with the rest (perhaps potentially breaking the user s mental model of the editor) it was cut.Initially i had features like layers, multiple fill colors. Naively i felt my goal was to build a minimal set of tools that achieved logo-completeness , but i realised that would just give me a terrible Illustrator clone vs balancing learning curve to expressivity.There s still some wonky behaviour related to selecting/cutting, this will be fixed once I can put a finger to what this wonkiness is actually.It exports to SVG, transparent PNG, PSD and more.

logo tools design like illustrator tool

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