will depue on X: "A Stargate for Data

Labs are on a trajectory towards >$100B/year of data spend by 2030. As we begin the trillion-dollar compute project, we need to think about the equivalent civilizational-scale effort for the other core ingredient: data.

At the foundation of the scaling" / X<br>Post

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will depue

@willdepue

A Stargate for Data

Labs are on a trajectory towards >$100B/year of data spend by 2030. As we begin the trillion-dollar compute project, we need to think about the equivalent civilizational-scale effort for the other core ingredient: data.

At the foundation of the scaling revolution is a simple empirical law: deep neural networks improve smoothly, near magically, as you scale two things in proportion — (1) the size of the model and (2) the amount of data you train on. And despite the scaling laws being brutally diminishing, we’ve successfully bitten the bullet of logarithmic scaling with exponentially larger clusters and datasets, and received incredible new capabilities in return.

But this exponential scaling is bound to hit some limits. Oddly enough, compute has compounded fairly smoothly without limit, with trillions flowing into hypercluster buildout. Instead, we’re starting to hit the limits of an exponential demand for data. Gone are the days of being purely in the compute-limited regime, where we had effectively infinite internet data but never enough GPUs, we’re now entering a data-limited regime.

Luckily, this limitation is coinciding with staggering improvements in AI capabilities. Incredibly, we seem to have a real line of sight towards automating a majority of knowledge work with the methods we have today. RL + pretraining, and the data for each, will be generally sufficient to achieve most economically valuable tasks, given some minimal algorithmic progress and continued compute scaling.

In a data-limited world, economic progress & scientific acceleration will be directly bottlenecked by our coverage in each domain. We need to see data collection as imperative, deserving the same civilizational ambition we’ve given compute.

The internet as a one-time subsidy

It’s underrated how much all progress in AI owes everything to the blessing of the internet, this one-time civilizational subsidy to deep learning, decades of unintentional accumulation of a perfect dataset: every book, blog post, image, video, paper, discussion, etc. all digitized and freely available. Without the internet, we’d likely see comparably minimal progress in AI today, and in fact, if you notice where systems currently underperform, it’s almost always a domain where web coverage is limited and data is private, expensive, non-digitized, or non-existent.

But we’re running out of it. There are only about 300 trillion tokens of useful public human text, and the internet doesn’t produce nearly enough new high-quality data to match what scaling demands — we’re soon to hit the limits of public data for pretraining. And though the advent of RL bought us reprieve — chain-of-thought RL needed a new form of untapped data, gradable math & coding tasks, also available online — we’re quickly running dry of hard tasks for RL as well.

Why do we need so much data anyways? Humans learn comparably in far less time, needing just one textbook where language models might need the equivalent of hundreds to learn a new topic. It’s possible we discover methods that are massively more data efficient — synthetic data, data efficient architectures, other exotic algorithms — but fundamental progress is slow and highly unpredictable, and the recipe we have just works today.

And, while I’m wary of getting too deep here, even arbitrary data efficiency can’t replace data that just doesn’t exist in the first place. There’s a massive amount of missing information on the web: the dark matter of the internet — tacit knowledge, undocumented processes, etc. — most of which was never published and lives only inside organizations, the physical world, or just in people’s heads. I’ll leave it here and say, for reasons far longer than I can fit in this post [1], it’s best to operate on the assumption that our insatiable desire for data will continue as it has for the last decade.

There will be >$100B/year in data spend by 2030

We’re not screwed yet, of course. Only a fraction of useful data in the world is on the public internet, the rest is stored inside private datasets, corporations, personal archives, universities, governments, and otherwise. Labs can and will continue to license these private datasets, or create them from scratch, like Anthropic’s book scanning project. And we’ll increasingly task human experts to manufacture new high-quality data, with a large fraction of hard RL training tasks already being sourced this way.

But collecting this data, unlike before, will be expensive. As the free internet dries up and demand for data rises, we should see labs investing equally in data as compute, likely...