Blog about things you don't understand yetEvery post I publish represents at least two things I’ve learned: the thing that prompted me to write the post, and the thing I learned in the course of writing it. If I don’t learn anything new while I’m writing, it’s not interesting enough to publish.
Typically I learn way more than two things. For instance, in my o3 geoguessr post, I started out with the idea that most AI prompts probably don’t work, and I ended up learning that newer OpenAI models have lost o3’s ability to geolocate. That’s interesting! In my most recent post on C2PA, I started out with the idea that C2PA requires near-universal adoption, but I learned a ton of things about PKI, managing private keys on local devices, how C2PA actually works, and so on. In my post on the Luddites, I started out with the idea that the Luddite movement was fundamentally decentralized, but ended up fascinated by Luddite culture (which was far more elitist, misogynist, and violent than the pop-Luddism books describe). I could do this for every single post on the blog.
Taking a position
I think the core reason this works is that every single one of my blog posts argues a point . I never publish a post that just gives some scattered thoughts on a topic, or a post that only says “yes, I agree with this other article”. If I write a draft that nobody sensible could disagree with, I scrap the draft. Making sure that everything I write is at least minimally controversial is a forcing function: it forces me to think about what the most interesting part of my position is, and it forces me to do enough research to defend it against the obvious criticisms.
This is contrary to a lot of advice I read about blogging, which encourages the aspiring blogger to treat their posts as a form of unstructured self-expression. If unstructured self-expression is what you want to do, that’s cool. The point of having a blog is that you get to write what you want. However, this advice isn’t as helpful as it sounds.
Before I was in tech, I was a philosophy grad student. But before that, I was a poet. One thing you learn when you try to write poetry is that it is way easier to write to a restrictive structure than it is to simply “write what you feel”. This should be obvious when you actually think about it. The task of a poet is to repeatedly choose the next word. Writing to a structure (typically rhyme or meter) narrows that choice to a small set of words, instead of the entire English language. It’s the same with blogging. Forcing yourself to write about specific, potentially-controversial points makes consistently writing easier, not harder.
Writing, thinking, and research
Writing is the best way to think clearly about a topic. It’s easy to believe you understand something when you’re just turning it over in your head. When you have to condense that down into words, you find out exactly how much you do or don’t understand. I am constantly having moments where I type something, stop myself, and think “wait, that can’t actually be right”, or “is that really true?”
By the time I write my way to the end of the post, I’m usually thinking so much more clearly about the topic that my conclusion paragraph is way better than my introduction. In fact, I’ve picked up the habit of going back and immediately rewriting the first paragraph as part of my first-draft process, because I know I’m going to end up doing it anyway.
I also change my mind a lot while I write. Here are a bunch of examples of posts where I began writing them with the opposite opinion to the one that eventually made it into the post. I think this is a good sign, and I hope I never stop doing it. You should be researching and thinking about every post you write, and that means you should frequently learn new things that change your mind.
Because of all this, I deliberately choose to write blog posts about things I don’t yet quite understand but would like to, like LLM steering, Stripe’s Tempo blockchain, C2PA and watermarking, space cooling, interaction models, LLM inference internals, and so on. This is great for me, because I learn a lot. Is it great for my readers?
Is blogging to learn irresponsible?
I sometimes worry that I should only be writing about areas I already know very well, like tech company dynamics or working in large codebases, rather than presenting myself as an authority on fields I’m actually still learning. Should I let historians of the Luddites write about Luddism, Web3 engineers write about blockchains, and so on? I think this is acceptable for three reasons.
First, it’s sometimes easier for a beginner to write an introduction to a field than for an expert. Experts routinely overestimate the knowledge of the general public, and have often internalized the reasons why their field is important so deeply that they struggle to express them. I think my explainer posts are valuable because I always spend the first chunk of the post talking about what the...