GitHub - tonypls/agentic-product-launch: A launch playbook your coding agent can run — take a shippable AI product, agent, SaaS, or devtool from ready to launched, no audience required. · GitHub
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Agentic Product Launch
A launch playbook your coding agent can run.
A launch system for agentic builders and anyone shipping products with AI — indie SaaS, apps, AI products, agents, and developer tools — when the builder has little or no existing audience.
The playbook is built around one idea: builders without an audience do not launch to followers, they launch through borrowed relevance. That means finding the communities, platforms, creators, maintainers, newsletters, and direct prospects who already gather around the problem, then showing up with proof that fits each place.
Agentic builders tend to ship fast and often, but without distribution. This playbook is the distribution half — and it is runnable by an agent, so the same tools you build with can run your launch.
Run It With Your Agent
git clone https://github.com/tonypls/agentic-product-launch.git<br>cd agentic-product-launch
Claude Code: open the repo and run /launch-project . The command lives in .claude/commands/launch-project.md.
Codex or any markdown-reading agent: point the agent at skills/launch-project/SKILL.md and describe your project.
No agent: follow PLAYBOOK.md by hand and fill in the templates.
The agent audits launch readiness, maps borrowed audiences, drafts channel-native copy, writes launch-day ops files into your repo — and, if you opt in and it has capture tools, records the launch video itself. It drafts; you post and disclose.
Worked Example
This repo launched itself. The unedited artifacts — launch brief, video brief, audience map, channel copy, launch log, reply bank, recap — are committed in docs/launches/2026-07-07-self-launch/, produced by running the skill on this repository.
Start Here
Read PLAYBOOK.md for the human operating manual.
Fill out templates/launch-brief.md.
Plan your launch video in templates/video-brief.md.
Build your target list in templates/audience-map.md.
Draft channel assets using templates/channel-copy.md.
Track launch day in templates/launch-log.md.
Agent Use
The portable source of truth is skills/launch-project/references/launch-workflow.md. Claude Code and Codex adapters point at that file instead of duplicating the workflow.
Claude Code command: .claude/commands/launch-project.md
Codex skill wrapper: skills/launch-project/SKILL.md
Copy templates for agents: skills/launch-project/references/copy-templates.md
Video production recipe (optional): skills/launch-project/references/video-production.md
Agent-recorded capture runbook (opt-in): skills/launch-project/references/agent-recording.md
Source Artifacts
The requirements and plan that shaped this toolkit live in:
docs/brainstorms/2026-06-17-launch-project-playbook-requirements.md
docs/plans/2026-06-17-launch-project-playbook-plan.md
docs/brainstorms/2026-06-17-product-launch-video-creation-flow-requirements.md
docs/plans/2026-06-17-001-feat-launch-video-creation-flow-plan.md
Limitations
Guidance, not guarantees — launches still depend on the product and the builder showing up to reply.
Platform rules drift; the workflow requires re-verifying official guidance at launch time.
Agent-recorded video is opt-in and needs media tools plus a reachable product; when the preflight fails, the skill still produces the script, shot list, and cutdown specs for the builder to record.
The agent drafts; a human posts. Automated posting, vote...