The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography – The Marginalian
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The Taste Gap: Ira Glass on the Secret of Creative Success, Animated in Living Typography
By Maria Popova
The question of what makes someone successful has occupied some of history’s greatest minds. For Alexander Graham Bell, success was bound to befall the person "who carefully advances step by step, with his mind becoming wider and wider." For Henry David Thoreau, success was a matter of living with presence. According to scientists, it belongs to those who are already winners as success breeds success, and psychologists attribute it to grit. But some of the greatest wisdom on the subject comes from none other than the public face of public radio.
Many moons ago, I featured a short and lovely kinetic typography animation of Ira Glass on the secret of success in creative work, in which he offers indispensable advice that puts in more poetic terms what psychologists call the "growth mindset" essential for success. Now, photographer and visual storyteller Daniel Sax has adapted Glass’s timeless wisdom in this beautiful short film a year in the making, using living typography to illustrate Glass’s words. The result is doubly fantastic.
Nobody tells people who are beginners — and I really wish somebody had told this to me — is that all of us who do creative work … we get into it because we have good taste. But it’s like...