Welcome back, cable? Netflix could be getting live TV - Neowin
DEALS
Software
Gaming
Reviews
Guides
Hands On
Specs Appeal
Opinion
Windows 11
Write for us?
Send news tip
-->
Netflix is apparently working on bringing live channels directly to its streaming service because not enough people are spending time watching content on the platform. The Wall Street Journal said the company recently reported rising profits, but executives still worry about dropping watch times, which increases the chances of customers cancelling their subscription.
While Netflix remains the industry leader among subscription-streaming services, shares are down more than 40% over the past 12 months. In April, the company reported disappointing guidance for the second quarter, including lower operating margins year over year. Its share of TV viewership fell to 7.8% in April, according to Nielsen, the lowest level since May 2025.
Executives are now considering adding always-on linear channels dedicated to specific genres or single shows that will appear as tiles on the main home page next to standard on-demand options. There is also talk of bundling other subscription-streaming services directly into the app. This could include Comcast's Peacock to let customers buy external plans in one place without jumping between separate apps.
Netflix is doing whatever it takes to increase user engagement on its service. In the past, it's introduced Netflix Games with zero extra fees to keep mobile users active on their phones instead of closing the app. For example, when you finish watching a show (let's say Stranger Things), the system will nudge you to play the mobile game based on that exact universe. The streamer's also dabbling in short-form, TikTok-style vertical feeds called "Clips," that features "series, films, and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention."
It's a bit ironic that the platform that basically helped dig the grave for traditional pay-TV (streaming surpassed cable TV in total viewership for the very first time, in 2022) is now turning back to the very system it disrupted. Another reason why Netflix is considering live broadcasts may be directly tied to its ad revenue, mainly because viewers must sit through the commercial break (you cannot skip ads on Live TV).
Source: Wall Street Journal
Tags
Netflix
Cable tv
Netflix live tv
Follow us onGoogle News
Add as a preferredsource on Google
Follow@NeowinFeed
Post
Like
Share
Share
Share
RSS
Report a problemwith this article
Related Stories
🛍️ Shop on Amazon using our link:
shop at Amazon at no extra cost
☕️ Support us with a virtual coffee:
2.00 Dollars ($)<br>5.00 Dollars ($)<br>10.00 Dollars ($)<br>20.00 Dollars ($)<br>25.00 Dollars ($)<br>50.00 Dollars ($)<br>100.00 Dollars ($)
🏦 Or support us with a bank transfer
Community Activity
Refresh
what other retro software do yall use
in<br>Software Discussion & Support
Chrome: 400 Bad Request Request
in<br>Site & Forum Issues
SpaceX's Grok 4.5 launches at half the price of rivals
in<br>Back Page News
Godzilla Minus Zero (2026)
in<br>The Media Room
I'm making a game called Proto Zero
in<br>PC Gaming
Dune: Part Three (2026)
in<br>The Media Room
What’s one networking upgrade that made the biggest difference for you?
in<br>Smart Home, Network & Security
Celebrating Windows XP's 25th anniversary this year
in<br>Microsoft (Windows)
Software Stories
Trending Stories
Load the comments and join the conversation!
Read the comments, ask the editors questions, show respect and join the conversation.
Click here
Sort by oldest first (thread view)<br>Sort by newest first (thread view)<br>Sort by oldest first (linear view)<br>Sort by newest first (linear view)
Report Comment
Close
Please enter your reason for reporting this comment.
review
Creative Sound Blaster AE-X PCIe review, your headphones will love it
creative sound blaster ae-x
hands on
ProtoArc EM25: Affordable ergonomic mouse that focuses on the right things
protoarc em25
review
A review of Synology's BeeCamera software for the BeeStation Plus
beestation
editorial
Hey Google, these are the Gemini features I want in 2026
gemini logo
review
TerraMaster F4-425 Pro: an octa-core Intel NAS that ships with AI (OpenClaw)
terramaster f4-425 pro
guide
Microsoft hides these secret Windows 11 performance boost settings on every PC
windows 11
Weekly Recap
Windows 11 reaches 70% on Steam, no new Insider builds, and job cuts
microsoft weekly
review
ZimaBoard 2 1664 Starter Kit review, it's a cool and affordable DIY NAS
zimaboard 2
weekly recap
The reason behind memory shortages, Sony kills 32yo PS feature & Google loses
7 days promo
hands on
Hands-on with BOOX Tappy: it's a cute little reading accessory
boox tappy
editorial
You've tried DuckDuckGo and Brave Search, now get serious with SearXNG
searxng
editorial
Delta Chat is the best decentralized messenger you've never tried
delta chat
hands...