REO — Built Like It Used To Be
Introducing the<br>Runabout
America's New Affordable Truck<br>$21,500+
Reservations Open · $25 · Refundable<br>Reserve Your Place→
Body-On-Frame<br>Architecture
Mechanical 4WD<br>Drive
Gasoline I4<br>Powertrain
6-spd MT / AT<br>Transmission
~600 mi / tank<br>Range
500,000 mi<br>Powertrain life
Texas, USA<br>Assembly
No Dealers<br>Sales
Runabout T4X<br>Three variants. One platform.
Seats
Doors
Signature<br>Steel Drop-Side Flatbed
Starting<br>$21,500
←T4XT4CS4C<br>Reserve Today →
Where we’re going.
Now<br>Reservations open<br>$25 holds your place — fully refundable. Position set by reservation time.
Q4 2026<br>Models revealed<br>The production design and full lineup, unveiled — see exactly what you’re reserving.
2027<br>Pilot builds & validation<br>Pre-production trucks built, tested, and certified to federal standards.
2028<br>Order book & configurator<br>Reservations convert to orders in priority sequence — configure yours, earliest first.
Late 2028 / 2029<br>First deliveries<br>Trucks reach driveways in reservation order. Earliest in, first out.
Reserve your place →<br>Timeline targets · subject to change
A real truck, by the numbers.<br>FIG.01 — SPEC SHEET<br>0 lb<br>Payload
0 lb<br>Max towing
0"<br>Length
0"<br>Width
0"<br>Height
~0 mpg<br>Fuel economy
~0 lb<br>Curb weight
0 gal<br>Fuel tank
Engineering targets · subject to final validation<br>How it stacks up.<br>FIG.02 — HEAD-TO-HEAD<br>Starting price
REO Runabout<br>$21,500
Maverick<br>~$28,500
Slate<br>~$25,000+
Powertrain
REO Runabout<br>Gas I4, proven
Maverick<br>Turbo / hybrid
Slate<br>1 electric motor, RWD
Range
REO Runabout<br>~600 mi / tank
Maverick<br>~400+ mi / tank
Slate<br>150 mi (240 costs extra)
Refuel
REO Runabout<br>5 min, anywhere
Maverick<br>5 min, anywhere
Slate<br>~30 min fast · 5 hr at home
Seats
REO Runabout<br>Up to 6
Maverick
Slate<br>2 (5 costs extra)
Max towing
REO Runabout<br>4,500 lb
Maverick<br>Up to 4,000 lb
Slate<br>1,000 lb
4WD / off-road
REO Runabout<br>Mechanical 4WD
Maverick<br>Available AWD
Slate<br>None — RWD only
Big-ticket repair
REO Runabout<br>Mechanical - Affordable
Maverick<br>Hybrid battery
Slate<br>Battery pack $$$$
REO Runabout<br>Best value
Ford Maverick
Slate Truck
Starting price
$21,500
~$28,500
~$25,000+
Powertrain
Gas I4, proven
Turbo / hybrid
1 electric motor, RWD
Range
~600 mi / tank
~400+ mi / tank
150 mi (240 costs extra)
Refuel
5 min, anywhere
5 min, anywhere
~30 min fast · 5 hr at home
Seats
Up to 6
2 (5 costs extra)
Max towing
4,500 lb
Up to 4,000 lb
1,000 lb
4WD / off-road
Mechanical 4WD
Available AWD
None — RWD only
Big-ticket repair
Mechanical - Affordable
Hybrid battery
Battery pack $$$$
Competitor figures approximate · for comparison only<br>Reserve Today →
←01POWERTRAIN
Why Gas<br>90% of new cars sold still run on gas — so that's what we build. Coming late is deliberate: proven technology over the newest, putting more trucks in more American hands at a lower price.
~600 mi range · 5-min refuel
02ENGINEERING<br>500000MILES<br>Reliability by Design<br>Not a retro rehash — an entirely new vehicle with one constraint above all others: reliability. A naturally aspirated gas four, body-on-frame, mechanical 4WD, built to run past a half-million miles.
500,000-mile powertrain
03INTERFACE
Physical Controls<br>Levers, rockers, and real analog gauges. One small screen for diagnostics and CarPlay — nothing more. No subscriptions. No feature locks. Ever.
Mechanical-first cabin
04OWNERSHIP
Right to Repair<br>Every panel off in under five minutes with common tools. Plain-English diagnostics on a $30 scanner. A 20-year public parts catalog at fair prices. No parts-pairing — in writing.
Owner-serviceable
05SALES<br>REOYOUDEALER<br>No Dealers<br>Sold direct online. No dealer markups or unnecessary fees.
No dealers means more money in your pocket
06ORIGIN<br>DFW · 32.78N 96.80W<br>Built in Texas<br>Designed, certified, and assembled in America. The story isn't the badge — it's the supply chain, true at the factory gate.
32.7767° N · 96.7970° W
A letter from REO<br>The buyers didn't leave. The products did.<br>There's a vehicle missing from the American market — small enough for a real garage, cheap enough to skip the seven-year loan, built well enough to outlast it. Here's why we're bringing REO back to build it.<br>Read the letter →Reserve a Runabout
A legacy in the making for over 120 years.<br>1901<br>Ransom E. Olds builds the Curved Dash Runabout — America’s first mass-produced car. $650, about $25,000 today.
1905<br>Pushed out of Oldsmobile, Olds founds REO under his own initials.
1915<br>The REO Speed Wagon arrives — the ancestor of the modern pickup.
1975<br>REO closes after seventy years of honest American trucks.
2026<br>REO returns to build the affordable American truck no one else will.
Reserve Today →
Direct Parts + OEM-Sponsored Community<br>No automaker has ever done this — and that’s exactly the problem. We’re the first to put parts and community in the open, because this truck should belong to the people who drive it, not to a profit machine built on gatekeeping. We earn through transparency and...