Where B2B Buyers Actually Ask on Reddit: 30 Days of Scan Data | CueScoutReddit<br>Where B2B Buyers Actually Ask on Reddit: 30 Days of Scan Data<br>I pulled every Reddit thread our scanner flagged over 30 days — 147 of them, across 78 subreddits — and looked at where the real buying questions live. The popular threads aren't it.<br>Telman Gadimov·Founder, CueScout·July 20, 2026·7 min read

The short version<br>▸I looked at 147 Reddit threads our scanner surfaced as buying-intent candidates over 30 days, across 78 subreddits and 8 products.<br>▸Only 13% were decision-stage — someone actively comparing tools. Most buying-adjacent talk is people still figuring out the problem, not shopping.<br>▸The threads with real intent are quiet. The ones scored high on intent averaged 12 upvotes; the low-intent ones averaged 57. Chasing the popular threads points you at the wrong room.<br>▸r/SaaS produced more high-intent and decision-stage threads than anything else, but most of the value was in small niche subs tied to what each product does.<br>I run CueScout, which scans Reddit for threads where someone is describing a problem a product actually solves. It's been running for a while now, so I have a pile of data sitting in a table that most people building on Reddit never get to see: not what gets upvoted, but which threads a buying-intent model flags and where they come from.

So I pulled it. Every Reddit thread the scanner surfaced as a candidate between June 16 and July 17 — 147 of them, across 78 subreddits, for 8 different products. Each one already has an intent score, a funnel stage, and the subreddit it came from. I wanted to answer one question I'd only ever guessed at before: when someone on Reddit is close to buying, where are they actually sitting, and what does that thread look like?

A few things surprised me. One of them changed how I think about the whole channel.

Most "buying-intent" threads aren't buying threads

Here's the first cut. Of the 147 candidates, here's how the intent scores landed:

Intent scoreThreadsShare80–1003222%60–794531%40–593020%20–394027%

These are already the threads that passed a first relevance filter, so nothing scored near zero. Even so, only about a fifth cleared 80. Roughly half sat at 60 or above, which is the line I'd use for "worth a human writing a real reply."

The funnel-stage split says the same thing from a different angle:

StageThreadsShareConsideration8155%Awareness4732%Decision1913%

Only 19 threads, 13%, were decision-stage, meaning someone actively weighing options or asking which specific tool to use. That number stuck with me. A month of scanning across eight products turned up nineteen conversations where a person was basically raising their hand to buy something. The rest is people earlier in the process: describing a problem, asking whether a category of tool is even worth it, complaining about a workflow.

That's not a failure of the scanner. It's what Reddit is. Most of the demand you can see is latent. The people who already know they want to buy have mostly gone to Google. What's left on Reddit is earlier and messier, which means the game is helping in the awareness and consideration threads and being remembered, not closing in the comments.

The high-intent threads are quiet

This is the finding I didn't expect and can't unsee.

I split the threads into high intent (60+) and low intent (under 60) and looked at how much attention each group got:

GroupAvg upvotesAvg commentsThreadsHigh intent (60+)124577Low intent (under 60)576770

The threads where someone is genuinely looking for what you sell got about a fifth of the upvotes of the low-intent ones. (The comment counts are averages and a couple of big threads pull them up, so I trust the upvote gap more.)

It makes sense once you sit with it. A post that reads "which cold email tool actually lands in the inbox in 2026, I've tried three and they all suck" is a narrow, specific question. It gets a handful of upvotes and a handful of replies from people who've solved that exact problem. Meanwhile "what's the most underrated SaaS you use daily?" pulls 400 upvotes and 200 comments, and almost none of them are anyone deciding to buy anything.

If your Reddit strategy is "find the popular threads and get in early," you are pointed at the wrong room. The popular threads are where discussion happens. The buying happens in the small ones you'd scroll past. I built a scanner partly because I couldn't find those threads by browsing — they don't rise, so you never see them unless something is reading the whole subreddit for you.

Where the intent actually lives

Now the part people usually want first: which subreddits. Here are the ones that produced the most high-intent threads (60+), out of subs with at least two candidates:

SubredditHigh-intentTotalAvg scorer/SaaS82155r/SaaSMarketing4564r/startups3958r/SideProject3565r/smallbusiness3562r/b2bemailing3472r/Coldemailing3372r/MacOS3382

r/SaaS was the biggest single source by volume,...