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AI finds your app's winning formula.<br>Wire A/B tests each user's journey, first open to feedback, and keeps what makes them stay.<br>Don't pay if we don't improve your activation.

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The product<br>This is Wire running in a real app.<br>Morrow Self, a wellness app built on Wire. Every screen you see is generated per user and rendered native.

01Onboarding<br>A discovery onboarding, generated per user, that learns who each one is and why they came.

02Value<br>The one thing they came for, matched to the answers they just gave you.

03Walkthrough<br>The feature they haven't found yet, surfaced right at the point of need.

04Listen<br>A review or feedback ask when they're happy, plus questionnaires that keep the loop learning.

You set the goal. Wire runs the A/B tests, and hands you what to improve and build next.<br>Try it without an account →

Watch it run<br>Watch Wire run the loop.<br>The full cut, with sound. Forty-five seconds: the whole in-app journey, run and tuned by the AI.

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Watch the full version on YouTube

Proof<br>The loop found the words that sell the app.<br>Wire ran on a live consumer app I operate first. It runs twenty variants across the whole user journey on its own, discovered who the real users were, and surfaced the messaging that moved installs from a hundred a day to a thousand. That was not a funnel tweak. The loop told us what to say.

20<br>variants running across the whole user journey

93%<br>onboarding completion, then frozen

100 → 1,000<br>installs a day, same app

250k<br>Mindshine monthly users, app later acquired

9M<br>DocMorris monthly users

20+<br>apps shipped

Wire runs on my own apps first.<br>Don't pay if we don't improve your activation.

The founding cohort<br>Fifteen founder seats get Wire free: all four surfaces, the AI reports, analytics, and a 30-minute install call with me. 4 of 15 seats are already gone. Then the door closes.<br>See the full offer→

This is the console, live<br>Real numbers from a live app running on Wire AI

console / overview

844 finished onboarding, 88% of the 955 who started.console / experiments

The AI runs A/B/C on your onboarding. Variant C leads at 95%, no app release.

The problem<br>The first session is where you lose them<br>You pay to acquire every signup. Then a generic onboarding treats them all the same and loses most before they reach the value moment. Across 1,000+ apps, average Day-1 retention sits near 24% (AppsFlyer). Most never open your app a second time. The first session is where activation is won or lost.

What it is<br>One system. Four acts, all decided by the same AI.<br>Wire watches how each user behaves and delivers the right thing at the right moment. A personalized onboarding. The value for their stated need. A feature they never found. A review or feedback ask when the timing is right. Same AI behind all of it, so the moments connect instead of sitting in four separate tools.

You define what success means. Wire decides how to reach it.<br>Wire optimizes the in-app experience you already control. It never touches your pricing, your roadmap, or your marketing.

ComingAnnouncements: you ship the fix, Wire tells the user who asked.

Pricing<br>Don't pay if we don't improve your activation<br>Fifteen founder seats get Wire free, 4 are already gone. Analytics stays free to 1M events a month, forever, on any app. After the cohort, plans run by monthly active users from €49 a month, with no usage meter on experiments.

See pricing→

Open source<br>Built in the open: the generative UI SDK underneath<br>Wire AI runs on Wire RN, our open-source generative UI SDK. MIT licensed. A2UI protocol. Streaming by default.

Works with React Native today. More mobile platforms on the way.<br>npm install wireai-rn·MIT<br>Explore the open source→View on GitHub

How to integrate<br>Any AI tool can wire it in<br>Point your coding tool at our MCP server or a Claude skill, and it wires the SDK into your app for you. For everything else, we ship an AGENTS.md and a copy-paste integration prompt. You do not read a tutorial. Your tool does the work.

ClaudeClaude CodeCodexAntigravityReplitCursor<br>MCPSkillsAGENTS.md<br>Wire AIWired into your app

MCP server docs→Skills docs→

Starting from zero<br>Start from a boilerplate with Wire AI already in it<br>The AI Pro tier of AI Mobile Launcher ships our dynamic onboarding wired in, next to a full production mobile stack. Buy the repo, and the activation loop is already running on day one.

See AI Pro→

FAQ<br>Questions founders ask

Where does my data live?+In the EU, on eu-central-1. Serverless, no shared database.

Am I locked into one model?+No. Claude runs by default. Switch to OpenAI or GPT-4o-mini with one setting.

Will this pass app review?+Yes. Wire AI renders native React Native components you ship in your own binary. No WebView, no remote code.

What if the AI fails mid-flow?+It retries, then degrades to your static base questions. The user...