If AI writes everything, why should anyone trust you?
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If AI writes everything, why should anyone trust you?
BF Firos<br>| 1 day ago<br>Views: 547
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A report by AI detection company Pangram has revealed that one in four social media posts are now AI-generated, with LinkedIn leading the trend. From polished thought leadership posts to perfectly structured career updates, AI is rapidly reshaping how professionals communicate on platforms like LinkedIn. As professionals increasingly outsource their thoughts to generative AI, are we entering an era where authenticity becomes the internet's most valuable currency? Is AI enhancing productivity or creating an authenticity crisis online? Are we witnessing an authenticity crisis where human voices are being replaced by machines, or simply the next phase of workplace productivity?
--><br>Vivek Bhargava, Co-Founder, Consumr.ai, believes it is the natural evolution of workplace productivity; this has always been the case. Earlier, he adds, a good artist was someone who could replicate reality. Once photography was invented, that skill lost its premium, and contemporary art came into existence. “Today, an artist who can replicate reality may sell a painting for ₹500, while some contemporary artists' works sell for tens of millions. Similarly, once everyone had access to a calculators, those devices were allowed in exams, because the ability to calculate mentally was no longer a differentiator. And as the internet grew, rote learning became less important,” Bhargava adds.<br>Bhargava believes authenticity is not the camera; it is the angle, the aperture, the shutter speed, the nuances of composition.<br>“In the world of AI, that translates to choosing the right prompt. Consumr.ai uses multimodal LLMs at the back-end, but our ability to take data from tens of platforms and distil it into a 1,000-word prompt is what differentiates us. Just because everyone has the same cooking stove does not mean everyone can be a chef. AI is an enabler, not a replacement for human authenticity. Will I be using AI to clean up this response? Of course. But using AI to polish the post after I have written it does not reduce the originality of what I have said,” he says.
Rishi Sen, Founder & Chief Brand Architect, The Sixth Sen, points out that AI is not creating an entirely new problem. It is accelerating an old one.<br>“We saw something similar when stock footage, design templates and platforms like Canva made content production dramatically easier. Suddenly, everybody had access to the same starting points. That was useful, but when people treated the template as the finished product rather than something to build upon, everything began to look the same. AI works in much the same way. It can give you a starting point, help structure an argument, sharpen your language or make the process faster. The problem begins when the starting point becomes the entire thought,” Sen explains.<br>That is what is happening across LinkedIn today, he says.<br>“Many people are not using AI to enhance what they genuinely believe or improve how they express it. They are asking AI to generate the point of view itself, making a few cosmetic changes and publishing it under their own name. At that point, the content may be polished, but it is not truly authored. It represents the tool’s most probable response, not the individual’s lived experience, expertise or independent thinking.”<br>So, Sen adds, this is both a natural evolution in productivity and the beginning of an authenticity crisis. “The technology is not the problem. The easy way out is. When everyone uses the same shortcut, the result becomes familiar, interchangeable and ultimately incapable of creating value,” he adds.
Comparing LinkedIn to Mumbai's street-food culture, Vishal Rupani, Co-founder of Sprect.com, argued that originality, not uniformity, is what builds lasting connections. "Every vada pav stall near my office uses the same potato, chutney and bread, yet regulars walk past several identical stalls to reach their favourite because that vendor deliberately burns the bread slightly. That small, intentional imperfection becomes the brand," he said. "LinkedIn today feels like hundreds of stalls that have stopped bothering with that distinguishing touch."<br>Rupani believes the growing reliance on AI represents more than a natural evolution of content creation. "This is a crisis, not evolution. We used to see writing your own thoughts in your own words as a sign of effort. That expectation has quietly disappeared, and we've rebranded its absence as productivity because it sounds less uncomfortable," he said. He...