Unspun — Find out what your ad spend actually buys
For business owners who pay for ads
Every month you pay for ads. Find out what you bought.
Upload your agency's invoice and your Google or Meta ads report. Sixty seconds later, Unspun hands you the one number that matters — what a new customer actually costs you. In plain English.
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UNSPUN AUDIT
MindBody Med · Seattle, WA · 1 month
Agency management fee$1,408.00
Google Ads spend$2,123.25
TOTAL PAID$3,531.25
Ad views3,670
Clicks225 × $9.44
New patients20
TRUE COST PER PATIENT<br>$176.56
A patient is worth $149. They were losing money on every one — and the report never showed it.
Real numbers, real business — see the full audit ↓
A real audit
Their agency's report said everything was fine.
MindBody Med, a Seattle wellness clinic doing about $1.3M a year, was paying its agency every month — and had no idea whether any of it worked. This is what their monthly report looked like, and what Unspun found in it.
Real client data · MindBody Med, Seattle · Google Ads · one month · shared with permission
What the agency sent
Monthly Performance Report
Google Ads · Campaign summary
Avg CPCClicksConv.CostCost/Conv.Impr.
$9.44<br>225<br>20.00<br>$2,123.25<br>$106.16<br>3,670
Strong CTR performance at 6.13% (vs. 3.1% vertical benchmark). Conversion volume stable MoM. Recommend maintaining current budget allocation and expanding branded keyword coverage to capture incremental search demand…
The $1,408/mo management fee appears nowhere on this report. The real cost per patient isn't $106 — and nothing here says whether $106 is even good.
What Unspun told them
You paid, in total$3,531.25
You got20 new patients
True cost, each$176.56
A new patient is worth$149.00
Verdict: losing $27.56 on every new patient the ads brought in. Next to a $149 patient, the report's $106 made things look profitable. Add the $1,408 fee back in, and every single conversion cost more than it was worth. This is the number that shocked John — his words are below.
$1,408/mo
The management fee their monthly report never mentioned
−$27.56
Lost on every new patient — while the report said everything was fine
60 sec
How long the audit took — two files, dragged and dropped
When the Hapawire team shared their findings and walked me through what it all meant, I was shocked and in disbelief. One, the lost investment — but really, the honesty with which they presented the data. Just cut and dry. So thankful for the Unspun audit tool and happy to watch its continued growth.
John · Owner, MindBody Med, Seattle<br>Verified client
Watch it work
The whole audit, start to finish.
This is the exact flow, running on MindBody Med's real numbers. Press play — or click any chapter to jump around.
unspun.report — your audit
Step 1 · Upload
Drop in two files.
Your agency invoice + your monthly ads report
invoice_march.pdf<br>google_ads_report.pdf
Step 2 · Reading
Unspun reads them in your browser.
✓ Found agency fee on invoice — $1,408.00
✓ Found Google Ads totals — $2,123.25 · 225 clicks · 20 conversions
✓ Nothing uploaded. Nothing stored.
Step 3 · The money
What you actually paid.
Agency management fee$1,408.00
Google Ads spend$2,123.25
Total out the door$3,531.25
Step 4 · The return
What you got for it.
Times your ad was shown3,670
People who clicked225 ($9.44 each)
New patients20
True cost per patient$176.56
Step 5 · The verdict
Making money, or losing it?
A new patient is worth$149.00
−$27.56 per patient<br>Losing money on every single new patient — and nothing in the agency's report even hinted at it.
That's it
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How it works
Three steps. No spreadsheets. No expertise required.
Drop in your reports
Your agency invoice and your monthly Google Ads or Meta Ads report. PDF or CSV — both work.
We read the numbers
Unspun pulls out the only figures that matter: what you spent, what you got, and what it actually cost per customer.
See the real picture
A plain-English breakdown, a profit/loss verdict, and a glossary so you can ask your agency better questions.
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— Salon owner, running Meta ads
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