Tawrida — The Trade Operations Platform for Distributors & Exporters
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Tawrida — The Trade Operations Platform
One operating system for distributors and exporters. The field, the warehouse, the books, the export — in one place. Built for agri-business and FMCG operators.
Four pillars, one system
Field — visit tracking, route planning, orders captured on the road.
Operations — multi-branch inventory and tier-based pricing rules.
Finance — invoices, collections, AR aging, cash position.
Export — proforma → commercial invoice → packing → container → vessel → delivery, with ACID, LC and customs documents.
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Trade Operations Platform<br>CH. 01 / 06Live
AN FMCG DISTRIBUTOR'S TUESDAY
You knowthisTuesday.<br>We built Tawrida so it stops being your morning.<br>Request a demoShow me a different Tuesday<br>Prefer to talk? WhatsApp us
06:32OPS · back office<br>Last night's field orders synced. 4 missing buyer codes — held in review.
07:48AR · finance<br>Hagg Saber's account: 67 days overdue, EGP 48k. Sales rep wants to ship more today.
08:35HASSAN · warehouse<br>Inventory off by 180 sacks of 5kg sugar. Recounting aisle 3.
09:20HAGG SABER · buyer · Mansoura<br>Hagg, can we push this week's order to next week? Some issues.
10:45NAFEZA · system<br>ACID #M26-•••• rejected. CoO authentication missing. Reupload.
11:54DAMIETTA CUSTOMS · customs<br>Container clearance suspended. Inspection scheduled in 18 days.
Scroll to resolve<br>Chapter 01 · The Morning
"); background-size: 160px 160px;"><br>PATTERNS → PROMISES<br>CH. 02 / 06<br>Six shifts.<br>From pattern to promise.
That Tuesday isn't bad luck. The six fires aren't the problem — they're the smoke from six patterns that every distribution-plus-export business eventually develops. Each one compounds silently across days, branches, shipments, books — until it caps your growth.
01Data01 / 06
Today<br>You're always running on yesterday's data.<br>Voice notes. WhatsApp. Excel sent at month-end. By the time you have the picture, the picture has changed.
Daily Report<br>yesterday · 19:42<br>Trucks dispatched23<br>Orders delivered142<br>Cash collectedEGP 218k
Today · 11:18no data yet
With Tawrida<br>You see what's happening, while it's happening.<br>Truck stops, you know. Stock counts finish, you know. Real-time, same picture for everyone.
Live · today<br>11:42:18<br>Trucks dispatched28<br>Orders delivered184<br>Cash collectedEGP 347k
updated 4s agosame picture for everyone
02Phone02 / 06
Today<br>The bottleneck is you.<br>Everything runs through your phone. Your hours stopped scaling years ago.
WhatsApp · Boss<br>47<br>Driver Sayed11:42<br>tank empty boss?
Ahmed (Tanta)11:38<br>buyer asking price...
Mohamed (Alex)11:31<br>rejected at gate, what now
Sales group11:24<br>+12 messages
everything routes through you
With Tawrida<br>Growth stops going through your phone.<br>New branch, new driver, new export line — they join a system, not your inbox.
Routed automatically0 in your inbox<br>Route Mansoura · 8 stops<br>→ Ahmed<br>Buyer quote · Saber<br>→ Sales bot<br>ACID file · CTN-2847<br>→ Export<br>Cash collection · Tanta<br>→ Tarek
no phone calls needed
03Handoffs03 / 06
Today<br>Every handoff is a leak.<br>Cash, stock, returns, expenses. Things go missing between honest people. You priced it in years ago.
Delivery · ORD-1138no signature<br>Sugar 5kg · 80 sacks78/80
Oil 1L · 120 btls120/120
Tea 250g · 60 boxes58/60
Flour 1kg · 200 bags200/200
Short −4 unitsno one logged
With Tawrida<br>Every handoff is recorded. Every handoff is accountable.<br>Signed, timestamped, reconciled. Things stop going missing between honest people.
Delivery · ORD-1138signed 09:18
Sugar 5kg · 80 sacks<br>80/80<br>Oil 1L · 120 btls<br>120/120<br>Tea 250g · 60 boxes<br>60/60<br>Flour 1kg · 200 bags<br>200/200
Sayed → Hagg Mostafaphoto · GPS · time
04Stack04 / 06
Today<br>Five systems and a WhatsApp group.<br>Held together with 18 admins. Excels that don't match. Month-end takes 12 days.
Yesterday's revenue · 5 sourcesnone match<br>POS · Branch 1<br>EGP 142k
Excel · sales.xlsx<br>EGP 156k
ERP module<br>EGP 139k
Field app<br>EGP 147k
WhatsApp report<br>EGP 151k
Δ EGP 17k unexplained
With Tawrida<br>One system. Month-end in three days.<br>One record of truth. The back office spends Monday selling, not reconciling.
One number · four views<br>Yesterday's revenue<br>EGP 147,820
Field<br>Warehouse<br>Books<br>Export
Δ EGP 0 · all reconciled
05Cash05 / 06
Today<br>Profitable on paper. Cash-broke by the 15th.<br>Credit extended without limit. Receivables aging quietly. You'd grow if you trusted the numbers.
P&L · paper<br>+EGP 320k<br>profitable
Bank · today<br>EGP 8k<br>day 15
AR aging3 overdue<br>Hagg Saber67d48k<br>Med & Sons41d32k<br>Rami Distr.28d21k<br>Al-Nour73d29k
With Tawrida<br>Cash, credit, stock, payables — all on the same page.<br>P&L matches the bank, finally. You grow because you can trust the numbers.
P&L · today<br>EGP 320k<br>live
Bank · today<br>EGP 318k<br>Δ 2k matched
AR agingall current<br>Hagg Saber12d48k<br>Med & Sons8d32k<br>Rami Distr.5d21k<br>Al-Nour18d29k
06Export06 / 06
Today<br>Every...