The Rise of Anti-Flock Influencers Who Make Things Up for Clout
Account
Log in
Subscribe
Navigation
Home
About
RSS
Support/FAQ
Podcast
FOIA Forum Archive
Merch
Advertise
Privacy
Contact Us/Tips
Follow us
Twitter<br>Bluesky<br>Mastodon<br>Instagram<br>TikTok<br>Facebook<br>RSS
Advertisement
•
Go ad free
Flock<br>The Rise of Anti-Flock Influencers Who Make Things Up for Clout
Jason Koebler
Jul 23, 2026<br>at 10:51 AM
Instagram influencers are creating fake cease-and-desist letters, making themselves go viral and muddying the waters about mass surveillance.
A little over a month ago, the former American Idol contestant, country musician, and Instagram influencer Noah Orion appears to have learned about the surveillance company Flock. “Cities are now covering Flock cameras with trash bags,” Orion narrated over an Instagram post aggregating a 404 Media report. “It’s also pretty wild that we’ve just dropped stickers that say ‘Fuck Flock’ on them and it’s pretty cool that it’s coincidental that the sticker’s outside diameter is the same size as the average camera lens on a Flock camera,” he adds, showing a mockup of an AI-generated sticker featuring a surveillance camera that is not a Flock camera.<br>Orion had never posted on Instagram about Flock before then. But, since that post, Orion has posted dozens of reels about Flock, apparently at great personal risk to himself. A July 8 post features an image of a printed out “CEASE AND DESIST” letter purportedly sent to Orion by Dan Haley, Flock’s head of legal affairs. “It has come to the attention of Flock Group Inc. that you have engaged in conduct involving the unauthorized dissemination of photographs, videos, memes, screenshots, or other visual materials in a manner that encourages your fans to claim and place stickers that constitute a rude and unusual manner towards our company and association. You are hereby instructed to immediately cease and desist from any further use of such materials […] any further demeaning actions or posts will result in legal action. Failure to comply with this demand may result in Flock Group inc. [sic] to persecute you and your organization to the fullest extent of the law.”<br>The post has 73,000 likes and has been viewed millions of times. Since that post, Orion has posted the same letter 16 separate times on Instagram, and is now posting about almost nothing besides Flock. On Tuesday, he posted a reel stating “I could go to jail soon, and I am not afraid of that. I am pushing a movement against Flock cameras.” In that video, he said he’s starting a “bail fund” in case he’s arrested and goes to jail. Collectively, these posts and videos have hundreds of thousands of likes and millions of views.<br>But the cease-and-desist is not real; it is a wholesale fabrication created by the influencer for attention, likes, and clout. He is at zero risk of persecution or arrest for speaking out about Flock (though he may be at risk for forging a fake cease-and-desist letter.) In the meantime, Orion has gotten more than 30,000 new followers in the last month according to the Instagram tracking website NotJustAnalytics, a period in which he has posted essentially only about Flock and, primarily, about his stickers and his cease-and-desist letter.<br>This constant focus on his apparent legal trouble is a relatively typical pattern for Orion; before Flock, he was posting endlessly about how his modified bus with massive speakers was going to be impounded by the authorities. Before that, he was talking about how he was going to be evicted from the space in which he modified the bus.<br>Over the last few months, we have seen the rise of various anti-Flock influencers and activists, and increased scrutiny from journalists, YouTubers, and independent researchers. Content about Flock has become quite popular on social media, and the vast majority of posts are from well-meaning people who are amplifying real reporting and real — if occasionally exaggerated or slightly misconstrued — information about one of the most invasive mass surveillance companies in the country. Alongside this has come lots of viral posts that either slightly misunderstand or oversell what Flock is doing or is capable of, or get, for example, the exact mechanics of how ICE may obtain Flock data wrong.<br>On balance, most of these posts are at least directionally correct. There is room in the movement against mass surveillance for hyperbole, satire, comedy, stunts, and misunderstandings done by well-meaning people, especially if there is a broader point.
View this post on Instagram
A post shared by Noah (@noahorion42)
That is not what Orion and some of his copycats are doing, however. Most charitably, Orion is making people aware of Flock and could be making people more likely to do more research into the company or is making them more likely to take political or direct action to prevent surveillance. He’s a bro spreading the word, and perhaps his heart is in the right place. But,...