Not sure about having kids? There’s a coach for that
Home
News
Not sure about having kids? There’s a coach for that
Not sure about having kids? There’s a coach for that
Subscribe for your daily dose of unconventional business news 🚀
Please provide a valid email address.
Sign up now
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Katherine Laidlaw
Katherine Laidlaw
Published:
July 24, 2026
Having kids? In this economy? If you’re part of the ~30% of Americans unsure about starting a family, don’t fret.
Keltie Maguire spent years being ambivalent and unsure too.
“Why don't I just know which path is right for me? When's this going to happen? Am I broken? Is this something hormonal? Did something happen in my past to cause me to not have this desire?” she wondered. “It was almost like I couldn't choose either path.”
The more she thought about it, the more she realized others might need help making the life-altering decision too. So she made that indecision her business.
In 2021, Maguire, who is based in Munich, expanded her life-coaching business to include what she calls motherhood clarity coaching.
“I noticed that a lot of the questions I was asking my career and business coaching clients – like, what sort of life are you building? How do you ultimately want to feel? – could be applied to that question. And those were also questions I had been asking myself,” she told The Hustle.
Is that something people actually pay for? Yes, yes it is. Hundreds of them, in fact.
Maguire’s offerings include 1:1 sessions, at a rate of $2.8k for four months…
And group workshops — with sometimes as many as 40 or 50 attendees — that start at $59…
In addition to the hundred episodes she’s produced of her monthly podcast.
She’s not the only one helping potential parents make tough calls: There’s clarity coach Ann Davidman, who has been guiding prospective dads and moms for 30+ years, and online courses, social media communities, and books on the topic.
“A lot of it is really asking questions. What’s working? What’s not working? What do they want more of in their lives? What kind of experiences are important for you in your life? Who are you as a person?” she continues.
“I think of it as creating the canvas or foundation on which this decision is laid.”
And if you’ve already started a family, don’t worry. There’s a workshop for you, too.
Maguire’s next offering is geared toward parents trying to decide if they’re up for round two.
Topics:
family
Follow us on social media
Need the full story?
Sign up for The Hustle to get the business world's wildest stories delivered daily. This one's on us.
Please provide a valid email address.
Subscribe
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Related Articles
previous
">
next
Why strangers are raising kids together
Will banning phones at school become the norm?
Want an Instagram-ready baby? It’ll cost you
Postnatal retreats are taking off in the US
Teens are going back to work
The baby formula shortage, explained
It appears Americans suck at guesstimating
The big business of egg freezing
The world is using fewer condoms than expected
How tech is changing baby names
Get Smarter on Business and Tech<br>Thanks for subscribing!
Close
Get the 5-minute newsletter keeping 2M+ innovators in the loop.
Please provide a valid email address.
Subscribe
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Want even more business resources? Checkout Trends.co to access exclusive research and connect with business builders from around the globe.
Thanks for subscribing!
Want even more business resources? Checkout Trends.co to access exclusive research and connect with business builders from around the globe.
Close
Subscribe to The Hustle Daily Newsletter
Subscribe to The Hustle Daily Newsletter
Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.
JOIN FREE
Please provide a valid email address.
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Subscribe
Thank you for subscribing!
Congrats on joining the best damn newsletter in the world
100% Free CRM
Nurture...