Being a Luddite Is Fun Again

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scene report<br>Being a Luddite Is Fun Again

Janus Rose

Jul 27, 2026<br>at 6:00 AM

As tech backlash hits the mainstream, the ‘Summer of Ludd’ proves we don’t need social media to hang out and have a good time.

Image courtesy Summer of Ludd

I’m marching across Lower Manhattan in the middle of a heatwave with a friendly mob of Luddite gnomes, and there isn’t a phone in sight.<br>It’s Fourth of July weekend in New York City, and the brutal temperatures haven’t stopped a hundred-or-so people from donning pointy hats and dancing in the streets while chanting anti-Big Tech slogans. “Fuck, fuck, fuck AI,” the Luddite gnomes – people in colorful, pointy homemade hats – chant as we march, urging the confused spectators recording us to put away their pocket rectangles and join us in our sweaty, phone-less revelry. The gnomes are headed West, towards Washington Square Park, where they plan to carry out a public show trial for OpenAI and its CEO, Sam Altman. It’s the fourth iteration of a theatrical protest event they call “S.H.I.T.P.H.O.N.E,” which stands for “Scathing Hatred of Information Technology and the Passionate Hemorrhaging of Our Neo-liberal Experience.”<br>This time, the protest isn’t a one-off. It’s part of the “Summer of Ludd,” a week-long festival of free public events organized and advertised entirely off of tech platforms and social media. The Summer of Ludd doesn’t have a website, but you can call a phone number to get a run-down of the events happening each day around the city. The schedule includes everything from an “offline rizz” workshop designed to help you ditch dating apps, a phone-free rave called “Let’s Get Off Together,” internet piracy 101 skill-shares, and an outdoor play that retells the story of the original Luddites. I found out about the Summer of Ludd from a local event mailing list called NYC Off Tech, but other folks I met throughout the week learned about it from posters wheat-pasted around their neighborhoods, paper event guides distributed to bookstores and coffee shops, or just word-of-mouth from friends.<br>Basically, the whole thing is an experiment designed to prove a single point: You don’t need social media and extractive tech platforms to meet people and have fun.<br>“Google knows next to nothing / My mom knows everything!” the gnomes chant as they hand out gnome hats to random bystanders and implore them to put away their phones. The hats, I’m told, are a reference to a Dutch anarchist group from the 1970s known for their impish culture-jamming and absurd carnival humor. It’s also “just kinda silly,” one of the organizer gnomes explains to me.<br>At the front of the march, two gnomes carry a giant cardboard smartphone labeled “ChatGPT,” which lists off the various well-documented social ills caused by chatbot tools. “Even if it gives us rabies / we will free the iPad babies,” the gnomes continue chanting as they set the smartphone effigy down on a grassy knoll, next to a soapbox that will be used as a witness stand. The crowd is all-ages, but skews heavily Gen-Z — consistent with recent polls showing that young people have become some of Big Tech’s fiercest critics.

Images courtesy Janus Rose<br>One by one, witnesses take the stand to accuse Altman of numerous crimes perpetrated by OpenAI — from training models on artists’ work, to inducing AI psychosis, to accelerating the climate crisis with polluting and power-hungry AI datacenters. “I used AI to write one of my essays and got in trouble. Now I’m starting a war on AI,” one young person says from atop the soapbox, receiving cheers of approval. “These companies want you to think that you’re dumb, but that is a lie. Everyone here is smart. Everyone here is creative,” says another witness, describing how tech companies design AI tools and social media apps to make people dependent on them — making them feel helpless, alienated, and addicted to the endless scroll. The crowd roars its unanimous verdict in unison (“GUILTY!”) and everyone begins joyfully stomping on the giant cardboard GPT phone. Leading them is a gnome “executioner” holding a hammer that bears the phrase “Enoch Made Them / Enoch Shall Break Them” — an homage to the original 19th Century Luddites, who named the hammers they famously used to smash factory machines after the guy who made both the machines and the hammers.<br>It’s tempting to compare the spectacle to something from the days of Occupy Wall Street. But what sets the Summer of Ludd apart from what one might expect of a Luddite protest is its lack of cynicism and an overwhelming abundance of raw, anarchic joy. Far from the distorted caricature of Luddites as curmudgeonly, puritanical tsk-tsk’ers, the new Luddites attract people to their movement...